Organization profile
Subunit Type
- Research or innovation unit
Organization type
- Dependence
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
Profiles
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Christiam Ismael Mendez Lazarte
- Health Communication Research Group - Miembro
- Iberoamerican Group of Marketing - Responsible
- Marketing School
Person
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EPMIPE-EC: Emprendimiento y perdurabilidad de las micro y pequeñas empresas en ciudades fronterizas entre el Perú y Ecuador
Tito Huamaní, P. L. (PI), Barnett Valdivia, N. J. (CoI), Jaimes Velasquez, C. A. (CoI), Salas Tenesaca, E. E. (ECoI), Torres Gutiérrez, T. P. (ECoI) & Paucar Jaramillo, I. D. J. (ECoI)
1/04/26 → 31/03/27
Project: Research
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El rol de los asistentes virtuales en la toma de decisiones de compra
Bohórquez-López, V. (PI), Mendez Lazarte, C. I. (CoI) & Chíncaro Donayre, A. G. (ECoI)
1/04/26 → 31/03/27
Project: Research
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Acciones de responsabilidad social corporativa y su relación con el apego a la marca
Mendez Lazarte, C. I. (PI), Ortiz Esaine, N. M. (CoI) & De Matias, D. (ECoI)
1/04/26 → 31/03/27
Project: Research
Research output
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Digital Teaching Practices and Student Academic Stress in the Era of Digitalization in Higher Education
Norabuena-Figueroa, R. P., Deroncele-Acosta, A., Rodríguez-Orellana, H. M., Norabuena-Figueroa, E. D., Flores-Chinte, M. C., Huamán-Romero, L. L., Tarazona-Miranda, V. H. & Mollo-Flores, M. E., Feb 2025, In: Applied Sciences (Switzerland). 15, 3, 1487.Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
Open Access8 Scopus citations -
How to Achieve University Brand Preference Through Building Brand Equity: A View From Peruvian Students
Cano-Lanza, A. M., Casanoves-Boix, J., Jaimes-Velasquez, C. A. & Pipoli, G. M., 2025, In: International Journal of Customer Relationship Marketing and Management. 16, 1Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
Open Access -
Profiling Healthy Neighborhoods Through Retail Food Spatial Analysis: The Case of Madrid
Carrasco, R. A., Shu, Z., Méndez-Lazarte, C. & Romero, M. S., 2025, In: Procedia Computer Science. 266, p. 802-809 8 p.Research output: Contribution to journal › Conference article › peer-review
Open Access
Prizes
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Ascenso a la Categoría de Profesor Asociado en la Universidad Ricardo Palma
Escalante Flores, J. L. (Recipient), 22 Feb 2022
Prize
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Colegiado Internacional como Doctor Honoris Causa
Escalante Flores, J. L. (Recipient), 23 Feb 2022
Prize: Honorary award
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Diploma 2nd Project Fair: For advising Student’s Projects at San Ignacio University. Second Project Fair, San Ignacio University Miami USA.
Escalante Flores, J. L. (Recipient), 22 Nov 2016
Prize
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XXXV CONGRESO INTERNACIONAL DE MARKETING AEMARK 2024
Mendez Lazarte, C. I. (Speaker)
11 Jul 2024Activity: Talk or presentation › Invited talk
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¿ES IMPORTANTE GANAR PREFERENCIA PARA CREAR VALOR DE MARCA UNIVERSITARIA? CASO DE ESTUDIO DE PERÚ
Cano Lanza, A. M. (Speaker)
15 Feb 2024 → 16 Feb 2024Activity: Talk or presentation › Oral presentation
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«I Congreso Internacional Iberoamericano sobre la contribución de América Latina a la sociedad internacional (CICALS 2024)
Cano Lanza, A. M. (Speaker)
15 Feb 2024 → 16 Feb 2024Activity: Talk or presentation › Oral presentation
Press/Media
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"Support for Sánchez in Cajamarca isn't necessarily due to the candidate himself"
Vásquez Serpa, L. J.
11/05/26
1 item of Media coverage
Press/Media
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Reports Outline Business Research from Universidad de Lima (Virtual brand communities unveiled: A comprehensive bibliometric exploration)
Mendez Lazarte, C. I., Bohórquez-López, V. & Galdo Jiménez, A. J.
8/12/25
1 item of Media coverage
Press/Media
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Chancay Port opens Inca Trail of New Era toward shared prosperity between China, Latin America
Vásquez Serpa, L. J.
14/08/25
1 item of Media coverage
Press/Media