Branding and Brand Capital Value Research Group

Organization profile

Organization profile

We were established to develop applied collaborative research in branding, understanding the brand as the essence of marketing that creates value for all stakeholders. We contribute to the scientific knowledge of how brands create value and transfer it from academia to the business sector, promoting the growth of organizations in accordance with SDG 8

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or