Projects per year
Organization profile
Organization profile
This group seeks to generate a space for collaborative research with Ibero-American professionals on marketing issues, promote the link between academia, the business sector and public institutions through applied research in marketing, and facilitate good teaching and learning through the values of the scientific investigation.
The person in charge of this research group is Christiam Isamel Mendez Lazarte ([email protected])
External Researchers
- PhD Leonardo Ortegón, Colombia
- PhD María Ángeles Ramón, España
- PhD (c) Miguel Reyes, Colombia
Research areas and lines
- Marketing and consumer behavior
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Iberoamerican Group of Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Factores que determinan la adopción continua de chatbots o asistentes virtuales de los servicios masivos.
Mendez Lazarte, C. I. (PI) & Bohorquez, V. (ECoI)
1/04/24 → 10/04/25
Project: Research
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Las pequeñas tiendas de barrio (bodegas) y los entornos obesogénicos en la ciudad de Lima
Mendez Lazarte, C. I. (PI), Cameron, A. (ECoI) & Scapin, T. (ECoI)
1/04/23 → 31/03/24
Project: Research
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Research perspectives in virtual brand communities: a bibliometric analysis with VOSVIEWER.
Mendez Lazarte, C. I. (PI), Galdo Jiménez, A. J. (CoI), Mendoza, A. (CoI) & Bohórquez-López, V. (ECoI)
1/04/22 → 31/03/23
Project: Research
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Research output
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Risk sources and the effectiveness of the control system in the franchisor's risk perception management
Ramón-Jerónimo, M. Á., 2024, In: Industrial Marketing Management. 117, 202-2019Research output: Contribution to journal › Review article › peer-review
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Diagnosis of Future Demand for the Design of University Courses
Ortiz Esaine, N. M. & Zapata, R., 1 Apr 2022, In: International Journal of Online Pedagogy and Course Design. 12, 2, p. 1-12 12 p., 2.Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
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Marketing social en la concientización del cáncer de mama en las mujeres de 25 a 60 años del nivel socio económico A y B de los sectores 6 y 7 de Lima Metropolitana: Ideas sociales: “Tócalas, salva tu vida” “#Yo Soy Valiente, #YoMeToco”
Jessica Paola Palacios Garay, 28 Feb 2022, Primera edición ed. Lima: Editorial Apogeo. 133 p.Research output: Book/Report › Book
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Prizes
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Ascenso a la Categoría de Profesor Asociado en la Universidad Ricardo Palma
Escalante Flores, Jorge Luis (Recipient), 22 Feb 2022
Prize
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Colegiado Internacional como Doctor Honoris Causa
Escalante Flores, Jorge Luis (Recipient), 23 Feb 2022
Prize: Honorary award
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Diploma de Reconocimiento por el Congreso de la República del Perú
Escalante Flores, Jorge Luis (Recipient), 23 Feb 2022
Prize
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18 Congreso Internacional de Investigación Científica
Mendez Lazarte, C. I. (Speaker)
7 May 2023 → …Activity: Talk or presentation › Invited talk
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Seminario Internacional de Marketing Boulevard
Mendez Lazarte, C. I. (Speaker)
14 Nov 2023 → …Activity: Talk or presentation › Invited talk
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Sustainable Futures (Journal)
Mendez Lazarte, C. I. (Reviewer)
1 Jul 2023 → …Activity: Publication peer-review and editorial work › Editorial work
Press/Media
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La influencia del entorno alimentario en la obesidad y la dieta saludable
11/09/23
1 Media contribution
Press/Media
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Universidad de Lima Researcher Broadens Understanding of Recycling (Attitude Is Not Enough to Separate Solid Waste at Home in Lima)
Bohórquez-López, V. & Mendez Lazarte, C. I.
28/03/23
1 item of Media coverage
Press/Media