Organization profile

organization profile

This group seeks to generate a space for collaborative research with Ibero-American professionals on marketing issues, promote the link between academia, the business sector and public institutions through applied research in marketing, and facilitate good teaching and learning through the values ​​of the scientific investigation.

The person in charge of this research group is Christiam Isamel Mendez Lazarte (

External Researchers

  • PhD Leonardo Ortegón, Colombia
  • PhD María Ángeles Ramón, España
  • PhD (c) Miguel Reyes, Colombia

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production


Dive into the research topics where Iberoamerican Group of Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or