Projects per year
Organization profile
organization profile
This group seeks to generate a space for collaborative research with Ibero-American professionals on marketing issues, promote the link between academia, the business sector and public institutions through applied research in marketing, and facilitate good teaching and learning through the values of the scientific investigation.
The person in charge of this research group is Christiam Isamel Mendez Lazarte (cmendezl@ulima.edu.pe)
External Researchers
- PhD Leonardo Ortegón, Colombia
- PhD María Ángeles Ramón, España
- PhD (c) Miguel Reyes, Colombia
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
Fingerprint
Dive into the research topics where Iberoamerican Group of Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Víctor Bohórquez-López
- Iberoamerican Group of Marketing - Investigador externo
Person: Visiting Scholar
Projects
- 3 Finished
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Research perspectives in virtual brand communities: a bibliometric analysis with VOSVIEWER.
Mendez Lazarte, C. I., Galdo Jiménez, A. J., Mendoza, A. & Bohórquez-López, V.
1/04/22 → 31/03/23
Project: Research
File -
Consumption and display of brands on Instagram as a conduit to promote group membership in a context of social distancing
1/04/20 → 31/03/21
Project: Research
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Improved access to healthy food environments and green spaces for recreational use
Mendez Lazarte, C. I., Lazarte, M., Palomares, L. & Swinburn, B.
23/10/19 → 16/03/20
Project: Research
Research output
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Diagnosis of Future Demand for the Design of University Courses
Ortiz Esaine, N. M. & Zapata, R., 1 Apr 2022, In: International Journal of Online Pedagogy and Course Design. 12, 2, p. 1-12 12 p., 2.Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
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Marketing social en la concientización del cáncer de mama en las mujeres de 25 a 60 años del nivel socio económico A y B de los sectores 6 y 7 de Lima Metropolitana: Ideas sociales: “Tócalas, salva tu vida” “#Yo Soy Valiente, #YoMeToco”
Jessica Paola Palacios Garay, 28 Feb 2022, Primera edición ed. Lima: Editorial Apogeo. 133 p.Research output: Book/Report › Book
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VAZIO JURÍDICO NA CRIMINALIZAÇÃO DO TRÁFICO DE PESSOAS
Translated title of the contribution :Legal void in the criminalization of trafficking in persons Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
Open Access1 Scopus citations
Prizes
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Ascenso a la Categoría de Profesor Asociado en la Universidad Ricardo Palma
Escalante Flores, Jorge Luis (Recipient), 22 Feb 2022
Prize
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Colegiado Internacional como Doctor Honoris Causa
Escalante Flores, Jorge Luis (Recipient), 23 Feb 2022
Prize: Honorary award
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Diploma de Reconocimiento por el Congreso de la República del Perú
Escalante Flores, Jorge Luis (Recipient), 23 Feb 2022
Prize
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Ponente en el Desarrollo de la Clínica Interdisciplinaria para Empresas B.I.C., proyecto organizado por el Centro de Sosteniblidad de la Universidad de Lima
Jorge Luis Escalante Flores (Speaker)
18 Oct 2022Activity: Talk or presentation › Oral presentation
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Ponente en el Desarrollo de la Clínica Interdisciplinaria para Empresas B.I.C., proyecto organizado por el Centro de Sosteniblidad de la Universidad de Lima
Jorge Luis Escalante Flores (Speaker)
18 Oct 2022Activity: Talk or presentation › Invited talk
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Expositor del tema: Programa de concientización acerca de los trastornos de salud mental, de ansiedad y depresión en los adolescentes de 13 a 17 años en Lima Metropolitana. Universidad Santo Tomás Sede Principal Bogotá Colombia
Jorge Luis Escalante Flores (Speaker)
7 May 2022Activity: Talk or presentation › Invited talk
Press/Media
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Universidad de Lima Researcher Broadens Understanding of Recycling (Attitude Is Not Enough to Separate Solid Waste at Home in Lima)
Víctor Bohórquez-López & Christiam Ismael Mendez Lazarte
28/03/23
1 item of Media coverage
Press/Media