Projects per year
Organization profile
organization profile
This group seeks to generate a space for collaborative research with Ibero-American professionals on marketing issues, promote the link between academia, the business sector and public institutions through applied research in marketing, and facilitate good teaching and learning through the values of the scientific investigation.
External Researchers
- PhD Leonardo Ortegón, Colombia
- PhD María Ángeles Ramón, España
- PhD (c) Miguel Reyes, Colombia
Fingerprint
Dive into the research topics where Iberoamerican Group of Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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TikTok consumption: Uses and gratifications accross cultures.
Vargas Bianchi, L., Mensa, M. & Deng, T.
11/01/21 → 10/03/22
Project: Research
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Consumption and display of brands on Instagram as a conduit to promote group membership in a context of social distancing
1/04/20 → 31/03/21
Project: Research
Research output
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Collaborative Learning and Communication Skills in Virtual Environments in Times of Pandemic
Jessica Paola Palacios Garay & Cinthia Catherine Bañez Nenites, 11 Jul 2021, In: Gestão, Inovação e Tecnologias. 11, 3, p. 697-709 13 p., 3.Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
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Personal factors associated with satisfaction with tutoring in engineering students
Jessica Paola Palacios Garay, Ulises Córdova García, Juan Carlos Chumacero Calle, Manuel Felipe Guevara Duárez, Percy Samuel Yaber Miranda, Jorge Luis Escalante Flores, Sonia Sairitupac Santana & Doris Fuster Guiién, 5 Apr 2021, In: Turkish Journal of Computer and Mathematics Education. 12, 4, p. 1709-1717 9 p., 4.Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
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Political Marketing Though Facebook and its Influence on the Attitudes Electors of Lima Metropolitana
Escalante Flores, J. L., 1 Feb 2021, In: Turismo Estudos & Práticas.Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
Prizes
Activities
- 1 Invited talk
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II Congreso Internacional de Ciencias de la Gestión
Maria Elena Ríos Hauyon (Speaker), Víctor Wilfredo Bohórquez López (Speaker) & Christiam Ismael Mendez Lazarte (Speaker)
24 Oct 2017 → 27 Oct 2017Activity: Talk or presentation › Invited talk