Research output per year
Research output per year
Organization profile
organization profile
This group seeks to generate a space for collaborative research with Ibero-American professionals on marketing issues, promote the link between academia, the business sector and public institutions through applied research in marketing, and facilitate good teaching and learning through the values of the scientific investigation.
External Researchers
- PhD Leonardo Ortegón, Colombia
- PhD María Ángeles Ramón, España
- PhD (c) Miguel Reyes, Colombia
Fingerprint
Dive into the research topics where Iberoamerican Group of Marketing is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Profiles
Research output
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Identificación de Principales Factores de Caracterización en Jóvenes con Mayor Intención de Comprar Calzado Online
Mendez, C. & Bohorquez-Lopez, V. W., 2020, 26th Americas Conference on Information Systems, AMCIS 2020. Association for Information Systems, (26th Americas Conference on Information Systems, AMCIS 2020).Research output: Chapter in Book/Report/Conference proceeding › Paper (Conference contribution) › peer-review
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54° ASAMBLEA ANUAL CLADEA: INTRODUCIENDO LA CULTURA DIGITAL EN LAS CIUDADES EMERGENTES DE AMÉRICA LATINA: EL CASO DE TAXI BEAT EN LIMA - PERÚ
Mendez Lazarte, C. I., Bohórquez López, V. W. & Ríos Hauyon, M. E., 30 Sep 2019, (Submitted) 26 p.Research output: Other contribution › peer-review
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Identification of the sentiment expressed using social networks in a political context
Bohorquez Lopez, V. W., Lazarte, C. M., Altube, L. & Santana, E., 1 Jan 2019.Research output: Contribution to conference › Paper (Contribution to a conference)
Activities
- 1 Invited talk
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II Congreso Internacional de Ciencias de la Gestión
Maria Elena Ríos Hauyon (Speaker), Víctor Wilfredo Bohórquez López (Speaker) & Christiam Ismael Mendez Lazarte (Speaker)
24 Oct 2017 → 27 Oct 2017Activity: Talk or presentation › Invited talk