Translated title of the contribution | : Methodological approaches for the study of the country brand: The case of Peru and perception in Germany |
Santillan Vasquez, M. A.,
23 Jun 2021,
Proceedings of CISTI 2021 - 16th Iberian Conference on Information Systems and Technologies. Rocha, A., Goncalves, R., Penalvo, F. G. & Martins, J. (eds.).
p. 1-6 6 p. (Iberian Conference on Information Systems and Technologies, CISTI).
Research output: Chapter in Book/Report/Conference proceeding › Paper (Conference contribution) › peer-review