Research output per year
Research output per year
Personal profile
Personal profile
PhD in Administrative Sciences from UNMSM. Professor at the University of Lima, Universidad del Pacifico and at the UNMSM Postgraduate School.
Professional development in the commercial and marketing area in companies from different sectors: banking, energy and services. Postgraduate and undergraduate Marketing Professor.
Research line in the marketing of services and the creation of brand capital value for higher education organizations.
Education/Academic qualification
PhD, Doctorado en Ciencias Administrativas, Universidad Nacional Mayor de San Marcos
Award Date: 11 Aug 2021
Master, MBA, IE University
Award Date: 21 Dec 2000
Bachelor, Licenciada en Administración, Universidad del Pacífico
Award Date: 15 Jun 1994
External positions
Profesora. Dpto Academico de Marketing y Negocios Internacionales, Universidad del Pacífico
15 Aug 2014 → …
Research areas and lines
- Marketing and consumer behavior
Languages
- English
- Portuguese
Fingerprint
Dive into the research topics where Ana María Cano Lanza is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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¿ES IMPORTANTE GANAR PREFERENCIA PARA CREAR VALOR DE MARCA UNIVERSITARIA? CASO DE ESTUDIO DE PERÚ
Cano Lanza, A. M., 2024, (Accepted/In press) ¿ES IMPORTANTE GANAR PREFERENCIA PARA CREAR VALOR DE MARCA UNIVERSITARIA? CASO DE ESTUDIO DE PERÚ. Dykinson S.LResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Capital de marca aplicado al sector educativo: Caso de estudio de las universidades privadas de El Salvador
Cano Lanza, A. M., 2024, (In preparation) Economía, Derecho y Empresa ante una nueva era: digitalización, IA y competitividad en un entorno global. Dykinson S.LResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Evolución del Concepto de Valor Capital de Marca para Universidades
Translated title of the contribution :Evolution of the Concept of Brand Capital Value for Universities Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
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Branding in higher education: a comparative study between private and public spanish- speaking universities
Cano Lanza, A. M., Jaimes Velasquez, C. A. & Casanoves-Boix, J.
1/04/24 → 10/04/25
Project: Research
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Determinantes del valor capital de marca de organizaciones de educación superior desde la perspectiva de los estudiantes universitarios
Cano Lanza, A. M., Jaimes Velasquez, C. A. & Casanoves-Boix, J.
1/04/23 → 31/03/24
Project: Research
Activities
- 3 Oral presentation
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«I Congreso Internacional Iberoamericano sobre la contribución de América Latina a la sociedad internacional (CICALS 2024)
Ana María Cano Lanza (Speaker)
15 Feb 2024 → 16 Feb 2024Activity: Talk or presentation › Oral presentation
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¿ES IMPORTANTE GANAR PREFERENCIA PARA CREAR VALOR DE MARCA UNIVERSITARIA? CASO DE ESTUDIO DE PERÚ
Ana María Cano Lanza (Speaker)
15 Feb 2024 → 16 Feb 2024Activity: Talk or presentation › Oral presentation
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CAPITAL DE MARCA APLICADO AL SECTOR EDUCATIVO: CASO DE ESTUDIO DE LAS UNIVERSIDADES PRIVADAS DE EL SALVADOR
Ana María Cano Lanza (Speaker)
23 Nov 2023Activity: Talk or presentation › Oral presentation