Edwin David Huaynate Mato

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1 Article (Contribution to Journal)

Use of Social CRM to improve Targeted Marketing Campaigns in the Retail Sector
Bohórquez López, V. W., Huaynate Mato, E. D. & Méndez Lazarte, C. I., 1 Jan 2018, In: 24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018.
Research output: Contribution to journal › Article (Contribution to Journal) › peer-review

Edwin David Huaynate Mato

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Research output

Use of Social CRM to improve Targeted Marketing Campaigns in the Retail Sector