Researcher at the Institute of Scientific Research (IDIC) of the University of Lima and ordinary associate professor at the Faculty of Communication of the same university. Master in Philosophy, specializing in epistemology from the National University of San Marcos and Bachelor of Communication Sciences from the University of Lima.

He is project development manager for TACTICA 3.0 EDUCACIÓN PARA NEGOCIOS, a consulting company specialized in providing training courses for entrepreneurs and advice in the field of experiential marketing and business culture. He is co-author of the book Chicha Power. Marketing is reinvented from the editorial fund of the University of Lima. National expert of the Global Entrepreneurship Monitor (GEM).

Professor of the courses of Personal Branding and Effective Communication, Research Work I, Intercultural Processes and Contemporary Aesthetics at the Faculty of Communication of the University of Lima. Teacher in the direction of distance education at ESAN University in marketing and communication courses. Lecturer TeDx 2013.