PhD in Administration with a mention in Marketing from the Federico Villarreal National University, Master in Administration with a mention in Marketing from the Universidad del Pacífico and Bachelor of Administration from the Federal University of Rio Grande do Sul (Brazil).

Associate Professor of the Marketing Career at the Faculty of Business and Economic Sciences of the University of Lima and Researcher of the Scientific Research Institute of the University of Lima. Member of the Ibero-American Marketing Group.

His research topics are: marketing, marketing strategies, social marketing, CRM (Customer Relationship Management) and market research.