Calculated based on number of publications stored in Pure and citations from Scopus

Research activity per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Research interests

Lizardo Vargas-Bianchi is faculty member at the University of Lima. He lectures and directs the master's degree in strategic content management at the university's Graduate School. He researches in marketing communications and consumer behavior, with expertise on qualitative designs and analysis techniques. His current interest focuses on consumption practices and brands usage that leverage social and interpersonal goals of individuals.


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

PhD, Comunicaciones de marketing, University of Navarra

1 Mar 199815 Oct 2002

Award Date: 15 Oct 2002

Psychology, University Award, Staffordshire University

… → 2 Sep 2011


  • H Social Sciences (General)
  • Advertising
  • Consumer behaviour
  • Consumption and belonging
  • Branding and belonging
  • Marketing communications
  • Qualitative design

CONCYTEC qualification

  • María Rostworowski I


Dive into the research topics where Lizardo Vargas Bianchi is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or