• Source: Scopus
  • Calculated based on no. of publications stored in Pure and citations from Scopus
20032020

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Personal profile

Research interests

Lizardo Vargas-Bianchi is faculty member at the University of Lima. He lectures and directs the master's degree in strategic content management at the university's Graduate School. He researches in marketing communications and consumer behavior, with expertise on qualitative designs and analysis techniques. His current interest focuses on consumption practices and brands usage that leverage social and interpersonal goals of individuals.

 

Education/Academic qualification

PhD, University of Navarra

1 Mar 199815 Oct 2002

Award Date: 15 Oct 2002

Staffordshire University

… → 2 Sep 2011

Keywords

  • H Social Sciences (General)
  • Advertising
  • Consumer behaviour
  • Consumption and belonging
  • Branding and belonging
  • Marketing communications
  • Qualitative design

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