• 3 Citations
  • 1 h-Index
20032020

Research output per year

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Personal profile

Research interests

Lizardo Vargas-Bianchi is faculty member at the University of Lima. He lectures and directs the master's degree in strategic content management at the university's Graduate School. He researches in marketing communications and consumer behavior, with expertise on qualitative designs and analysis techniques. His current interest focuses on consumption practices and brands usage that leverage social and interpersonal goals of individuals.

 

Education/Academic qualification

PhD, University of Navarra

1 Mar 199815 Oct 2002

Award Date: 15 Oct 2002

Staffordshire University

… → 2 Sep 2011

Keywords

  • H Social Sciences (General)
  • Advertising
  • Consumer behaviour
  • Consumption and belonging
  • Branding and belonging
  • Marketing communications
  • Qualitative design

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Research Output

  • 3 Citations
  • 1 h-Index
  • 8 Article (Contribution to Journal)
  • 2 Other contribution
  • 1 Paper (Conference contribution)

Incidencia del consumo y marcas en la experiencia de bienestar subjetivo entre jóvenes: una exploración cualitativa

Vargas Bianchi, L., 20 Mar 2019, In : Revista de Comunicacion. 18, 1, p. 166-190 25 p.

Research output: Contribution to journalArticle (Contribution to Journal)

Product price-quality inference among child consumers

Vargas-Bianchi, L., 2019, In : Espacios. 40, 38

Research output: Contribution to journalArticle (Contribution to Journal)

Scientific research in marketing dissertations: Positive graduate school practices

Vargas Bianchi, L., 2019, Marketing Educators' Association: 2019 Conference Proceedings. Fischbach, S. & Zarzosa, J. (eds.).

Research output: Chapter in Book/Report/Conference proceedingPaper (Conference contribution)

Open Access

Projects

Activities

  • 1 Oral presentation

Scientific research in marketing dissertations: Positive graduate school practices

Lizardo Vargas Bianchi (Speaker)

6 May 2019

Activity: Talk or presentationOral presentation