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Personal profile

Professional Information

Communicator and consultant with experience in corporate communication strategies (Culture, identity, image and reputation). Scientific consultant in the development of Internet E-learning platforms and knowledge management. Researcher and university professor in Peru and Germany. ORBICOM member. Research areas: Nation Branding, Place Branding, Social Media, Digital Diplomacy, Cultural Studies, Political Communication, Corporate Communication.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 11 - Sustainable Cities and Communities
  • SDG 16 - Peace, Justice and Strong Institutions

Education/Academic qualification

PhD, Die Medien als homogenisierende Einheit und Agent eines sozialen Imaginären Kollektivs einer Nation, Europe University Viadrina

1 Sep 201421 Jul 2020

Award Date: 21 Jul 2020

Master, Massenkommunikation in Perú, das Verhältnis zwischen Medien und Politik am Beispiel Fernsehen., Ludwig Maximilian University of Munich

1 Oct 198930 Jul 1996

Award Date: 1 Jul 1996

Keywords

  • H Social Sciences (General)
  • Comunication Sciences
  • Cultural studies
  • Corporate Communications
  • Digital marketing
  • Political Communication
  • Place Branding
  • Nation branding
  • Digital culture

Research areas and lines

  • Industries and cultural processes
  • Political processes
  • Strategies and business behavior
  • Marketing and consumer behavior

Languages

  • English
  • German

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