Research output per year
Research output per year
Personal profile
Professional Information
Consultant with more than 20 years of experience in corporate communication strategies, e-learning and knowledge management. He has led projects at universities in Peru and Germany, in addition to collaborating with organizations such as GIZ, International Federation of the Red Cross and The Walt Disney Company Germany. Member of international networks such as ORBICOM, IPBA and RedLAco. Ph.D. in Cultural Sciences from Viadrina Universität (Germany). Master in Communication Sciences from Ludwig Maximiliam Universität (Germany).
Education/Academic qualification
PhD, Die Medien als homogenisierende Einheit und Agent eines sozialen Imaginären Kollektivs einer Nation, Europe University Viadrina
1 Sep 2014 → 21 Jul 2020
Award Date: 21 Jul 2020
Master, Massenkommunikation in Perú, das Verhältnis zwischen Medien und Politik am Beispiel Fernsehen., Ludwig Maximilian University of Munich
1 Oct 1989 → 30 Jul 1996
Award Date: 1 Jul 1996
Keywords
- H Social Sciences (General)
- Comunication Sciences
- Cultural studies
- Corporate Communications
- Digital marketing
- Political Communication
- Place Branding
- Nation branding
- Digital culture
Renacyt classification (Concytec)
- Level VII
Languages
- English
- German
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 4 Quality Education -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
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Identity as a core dimension of nation branding: An analysis of Marca Perú’s communication in its first decade
Santillán-Vásquez, M., Jun 2026, In: Comunicacao e Sociedade. 49Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
Open Access -
Discursive Practices during an Electoral Cycle: Public Opinion and Political Disillusionment on Twitter
Santillán-Vásquez, M. & Elohim Monard, 8 Oct 2024, In: Communication and Society. 37, 4, p. 73-90 12 p., 37(4).Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
Open Access1 Scopus citations -
Populismo en las redes: el grado de aceptación del discurso populista entre jóvenes ciudadanos de Lima
Translated title of the contribution :Populism in social networks: Scope and acceptance of populist discourse among young citizens of Lima Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Open AccessFile367 Downloads (Pure) -
“Primero mi salud” La campaña del gobierno peruano para salir de la cuarentena por COVID 19. Un estudio de caso instruccional.
Santillán-Vásquez, M. & Struyf Palacios, E., 1 Apr 2022, Universidad de Lima, Facultad de Comunicación, Carrera de Comunicación.Research output: Working paper
Open AccessFile1982 Downloads (Pure) -
Aproximaciones metodológicas para el estudio de la Marca País. El caso de Perú y su percepción en Alemania
Translated title of the contribution :Methodological approaches for the study of the country brand: The case of Peru and perception in Germany Research output: Chapter in Book/Report/Conference proceeding › Paper (Conference contribution) › peer-review
Projects
- 4 Finished
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Cultura política y participación ciudadana: posturas, creencias y actitudes acerca de la democracia en dos macrorregiones del Perú
Mackelmann Roedenbeck, M. (PI) & Santillán-Vásquez, M. (CoI)
1/04/23 → 31/03/24
Project: Research
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Agentes culturales y políticas públicas: la respuesta al fomento de las industrias culturales en el Perú
1/04/23 → 31/03/24
Project: Research
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Discursive practices in social networks: hate, asymmetries and radicalization
1/04/22 → 31/03/23
Project: Research
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Populism in the networks: scope and acceptance of populist and extremist political discourse among young citizens of Lima
Santillán-Vásquez, M. (PI) & Mackelmann Roedenbeck, M. (CoI)
1/04/19 → 31/03/20
Project: Research