Research output per year
Research output per year
Personal profile
Personal profile
Communications and Advertising professional with more than 18 years of experience in marketing in the banking, automotive and educational sectors, implementing marketing strategies and metrics with results that exceeded objectives. In research agencies, she has directed market studies that added value to clients. Master in Marketing, Bachelor of Communication for Development and Advertising Sciences and Ontological Coach certified in Chile. Undergraduate teacher. Person with a lot of initiative and proactivity, with a fascination for researching and teaching at the university.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Master, Magíster en Marketing , Universidad ESAN
2010 → 2012
Award Date: 2 Oct 2012
Master, Master in Marketing Science , ESIC
2012
Award Date: 2 Jun 2012
Bachelor, Licenciada en Comunicación para el Desarrollo , Pontificia Universidad Católica del Perú
2000 → 2004
Award Date: 2 Oct 2004
Bachelor, Profesional en Ciencias Publicitarias, Instituto Peruano de Publicidad
1996 → 1998
Award Date: 2 Nov 1998
External positions
Research Manager , GfK Group
2015
Jefe de Marketing, Banco Pichincha
2012 → 2014
Directora de Estudios de Investigación de Mercados, CCR Latam
2009 → 2012
Jefe de Marketing, Citroën Indumotora del Perú
2007 → 2009
Asesora de Comunicaciones / Coordinadora de Capacitación, Pontificia Universidad Católica del Perú
2002 → 2007
Keywords
- H Social Sciences (General)
- HA Statistics
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54° Asamblea Anual Cladea: Introduciendo la Cultura Digital en las Ciudades Emergentes de América Latina: El Caso de TAXI BEAT en Lima - Perú
Mendez Lazarte, C. I., Bohórquez López, V. W. & Ríos Hauyon, M. E., 30 Sep 2019, (Submitted) 26 p.Research output: Other contribution › peer-review
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Importancia de la presentación para transmitir la naturalidad de un producto: caso NJUZ
Bohórquez López, V. W., Méndez Lazarte, C. I. & Ríos Hauyon, M. E., 1 Jan 2017, In: Default journal.Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
Activities
- 1 Invited talk
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II Congreso Internacional de Ciencias de la Gestión
Maria Elena Ríos Hauyon (Speaker), Víctor Wilfredo Bohórquez López (Speaker) & Christiam Ismael Mendez Lazarte (Speaker)
24 Oct 2017 → 27 Oct 2017Activity: Talk or presentation › Invited talk