Research output per year
Research output per year
Research activity per year
Communications and Advertising professional with more than 18 years of experience in marketing in the banking, automotive and educational sectors, implementing marketing strategies and metrics with results that exceeded objectives. In research agencies, she has directed market studies that added value to clients. Master in Marketing, Bachelor of Communication for Development and Advertising Sciences and Ontological Coach certified in Chile. Undergraduate teacher. Person with a lot of initiative and proactivity, with a fascination for researching and teaching at the university.
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Master, Magíster en Marketing , Universidad ESAN
2010 → 2012
Award Date: 2 Oct 2012
Master, Master in Marketing Science , ESIC
2012
Award Date: 2 Jun 2012
Bachelor, Licenciada en Comunicación para el Desarrollo , Pontificia Universidad Católica del Perú
2000 → 2004
Award Date: 2 Oct 2004
Bachelor, Profesional en Ciencias Publicitarias, Instituto Peruano de Publicidad
1996 → 1998
Award Date: 2 Nov 1998
Research Manager , GfK Group
2015
Jefe de Marketing, Banco Pichincha
2012 → 2014
Directora de Estudios de Investigación de Mercados, CCR Latam
2009 → 2012
Jefe de Marketing, Citroën Indumotora del Perú
2007 → 2009
Asesora de Comunicaciones / Coordinadora de Capacitación, Pontificia Universidad Católica del Perú
2002 → 2007
Research output: Other contribution › peer-review
Research output: Contribution to journal › Article (Contribution to Journal) › peer-review
Ríos Hauyon, M. E. (Speaker), Bohórquez López, V. W. (Speaker) & Mendez Lazarte, C. I. (Speaker)
Activity: Talk or presentation › Invited talk