Maria Elena Ríos Hauyon

    Willing to speak to media


    Research activity per year

    Personal profile

    Personal profile

    Communications and Advertising professional with more than 18 years of experience in marketing in the banking, automotive and educational sectors, implementing marketing strategies and metrics with results that exceeded objectives. In research agencies, she has directed market studies that added value to clients. Master in Marketing, Bachelor of Communication for Development and Advertising Sciences and Ontological Coach certified in Chile. Undergraduate teacher. Person with a lot of initiative and proactivity, with a fascination for researching and teaching at the university.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 9 - Industry, Innovation, and Infrastructure

    Education/Academic qualification

    Master, Magíster en Marketing , Universidad ESAN


    Award Date: 2 Oct 2012

    Master, Master in Marketing Science , ESIC


    Award Date: 2 Jun 2012

    Bachelor, Licenciada en Comunicación para el Desarrollo , Pontificia Universidad Católica del Perú


    Award Date: 2 Oct 2004

    Bachelor, Profesional en Ciencias Publicitarias, Instituto Peruano de Publicidad


    Award Date: 2 Nov 1998

    External positions

    Research Manager , GfK Group


    Jefe de Marketing, Banco Pichincha


    Directora de Estudios de Investigación de Mercados, CCR Latam


    Jefe de Marketing, Citroën Indumotora del Perú


    Asesora de Comunicaciones / Coordinadora de Capacitación, Pontificia Universidad Católica del Perú



    • H Social Sciences (General)
    • HA Statistics


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