Project Details
Description
This project aims to analyze brand advertisements' content themed on Covid-19, regarding differences between ad formats, message appeals, media delivery systems and the types of advertised brands, during the stages of the global pandemic
| Status | Active |
|---|---|
| Effective start/end date | 1/03/20 → … |
Collaborative partners
- Lima University (lead)
- Universidad Austral de Chile
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Research output
- 1 Article (Contribution to Journal)
-
Nurtured and sorrowful: Positive and negative emotional appeals in COVID-19 themed brand communications
Vargas-Bianchi, L. & Mensa, M., 2022, (Accepted/In press) In: Comunicación y Sociedad.Research output: Contribution to journal › Article (Contribution to Journal) › peer-review