Skip to main navigation Skip to search Skip to main content

Advertising contents themed on Covid-19: Structure and content of creative messages

  • Universidad Austral de Chile

Project: Research

Project Details

Description

This project aims to analyze brand advertisements' content themed on Covid-19, regarding differences between ad formats, message appeals, media delivery systems and the types of advertised brands, during the stages of the global pandemic
StatusActive
Effective start/end date1/03/20 → …

Collaborative partners

Access Project

Fingerprint

Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
View full fingerprint
  • 1 Article (Contribution to Journal)