Advertising contents themed on Covid-19: Structure and content of creative messages

Vargas Bianchi, Lizardo (PI)
Mensa, Marta (PI)

Lima University

Universidad Austral de Chile

Project: Research

1 Article (Contribution to Journal)

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2022

Nurtured and sorrowful: Positive and negative emotional appeals in COVID-19 themed brand communications
Vargas-Bianchi, L. & Mensa, M., 2022, (Accepted/In press) In: Comunicación y Sociedad.
Research output: Contribution to journal › Article (Contribution to Journal) › peer-review