Food marketing targeted to kids: a collaborative and policy oriented study in Argentina, Bolivia, Guatemala and Peru

This study will examine the sources of influence of food marketing in children and adolescents at different levels (Individual, social, physical, and society) in three countries in South America - Peru, Bolivia, Argentina - and one country in America Central - Guatemala, with the purpose of developing a multi-component research strategy for food advertising aimed at children, in order to promote policy changes to reduce childhood obesity.