Advertising plots for small and medium sized companies of the textile sector

Luis Velezmoro Morales; Salvador Carrillo Checa

Advertising plots for small and medium sized companies of the textile sector

Luis Velezmoro Morales
, Salvador Carrillo Checa

Research output: Contribution to journal › Article (Contribution to Journal) › peer-review

Abstract

El presente estudio trata de las estrategias de comunicación publicitaria que aplican las pymes del sector confecciones de Lima metropolitana para comercializar sus productos y servicios. Aun cuando las pymes actúan en diversos sectores, se tomó como base de estudio el sector de comercialización de productos textiles por ser el más relevante y porque es el que más invierte en publicidad para comunicarse con el mercado.
This study is about the advertising communication strategies applied by the Lima’s clothing industry small and medium enterprises (SME) in order to commercialize their services and products. Even though the SME perform in many areas, the textile products’ marketing area is set as the base of this study because of it’s relevance and also because this area is the one with the biggest investment in advertising in order to communicate with the market.

Translated title of the contribution	Tramas publicitarias de las pymes del sector textil
Original language	American English
Journal	Contratexto
State	Published - 1 Jan 2010
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure

Ulima Repository Subject

Small and medium-sized enterprises
Business and management
Pequeñas y medianas empresas
Industria de la confección
Clothing trade
Negocios y management

Cite this

@article{62ae9562aecc4a008e0027aece0a91a6,

title = "Advertising plots for small and medium sized companies of the textile sector",

abstract = "El presente estudio trata de las estrategias de comunicaci{\'o}n publicitaria que aplican las pymes del sector confecciones de Lima metropolitana para comercializar sus productos y servicios. Aun cuando las pymes act{\'u}an en diversos sectores, se tom{\'o} como base de estudio el sector de comercializaci{\'o}n de productos textiles por ser el m{\'a}s relevante y porque es el que m{\'a}s invierte en publicidad para comunicarse con el mercado. This study is about the advertising communication strategies applied by the Lima{\textquoteright}s clothing industry small and medium enterprises (SME) in order to commercialize their services and products. Even though the SME perform in many areas, the textile products{\textquoteright} marketing area is set as the base of this study because of it{\textquoteright}s relevance and also because this area is the one with the biggest investment in advertising in order to communicate with the market.",

author = "\{Velezmoro Morales\}, Luis and \{Carrillo Checa\}, Salvador",

year = "2010",

month = jan,

day = "1",

language = "American English",

journal = "Contratexto",

issn = "1025-9945",

publisher = "Universidad de Lima",

}

TY - JOUR

T1 - Advertising plots for small and medium sized companies of the textile sector

AU - Velezmoro Morales, Luis

AU - Carrillo Checa, Salvador

PY - 2010/1/1

Y1 - 2010/1/1

N2 - El presente estudio trata de las estrategias de comunicación publicitaria que aplican las pymes del sector confecciones de Lima metropolitana para comercializar sus productos y servicios. Aun cuando las pymes actúan en diversos sectores, se tomó como base de estudio el sector de comercialización de productos textiles por ser el más relevante y porque es el que más invierte en publicidad para comunicarse con el mercado. This study is about the advertising communication strategies applied by the Lima’s clothing industry small and medium enterprises (SME) in order to commercialize their services and products. Even though the SME perform in many areas, the textile products’ marketing area is set as the base of this study because of it’s relevance and also because this area is the one with the biggest investment in advertising in order to communicate with the market.

AB - El presente estudio trata de las estrategias de comunicación publicitaria que aplican las pymes del sector confecciones de Lima metropolitana para comercializar sus productos y servicios. Aun cuando las pymes actúan en diversos sectores, se tomó como base de estudio el sector de comercialización de productos textiles por ser el más relevante y porque es el que más invierte en publicidad para comunicarse con el mercado. This study is about the advertising communication strategies applied by the Lima’s clothing industry small and medium enterprises (SME) in order to commercialize their services and products. Even though the SME perform in many areas, the textile products’ marketing area is set as the base of this study because of it’s relevance and also because this area is the one with the biggest investment in advertising in order to communicate with the market.

UR - https://hdl.handle.net/20.500.12724/3425

M3 - Article (Contribution to Journal)

SN - 1025-9945

JO - Contratexto

JF - Contratexto

ER -

Advertising plots for small and medium sized companies of the textile sector

Abstract

UN SDGs

Ulima Repository Subject

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