Bodily regimes and meaning production in bolsonaro's visual discourse: A sociosemiotic perspective: A sociosemiotic perspective

Paolo Demuru; Felippe Pimenta Rodrigues de Oliveira; Elder Cuevas-Calderón

doi:10.32870/CYS.V2021.7949

Bodily regimes and meaning production in bolsonaro's visual discourse: A sociosemiotic perspective: A sociosemiotic perspective

Paolo Demuru, Felippe Pimenta Rodrigues de Oliveira, Elder Cuevas-Calderón

Research output: Contribution to journal › Article (Contribution to Journal) › peer-review

4 Scopus citations

Abstract

In this paper, we analyze the semiotic strategies through which Jair Bolsonaro's body is represented in his Instagram profile. In order to do that, we build upon Landowski's elliptic semiotic square, through which we display Bolsonaro's different bodily postures and lifestyles. The diagram shows four bodily regimes through which the body of the current Brazilian president is portrayed: 1) the military body, 2) the buffoonish body, 3) the institutional body, 4) the popular body. The results show that the institutional body is the least present, while the other three reinforce Bolsonaro's non-political identity and anti-establishment discourse.

Original language	English
Article number	e7949
Journal	Comunicacion y Sociedad (Mexico)
Volume	2021
Issue number	18
DOIs	https://doi.org/10.32870/CYS.V2021.7949 https://doi.org/10.32870/cys.v2021.7949
State	Published - 16 Jun 2021

Keywords

Bodily regimes
Bolsonaro
Digital populism
Semiotics
Visual discourse

COAR

Article

OECD Category

Comunicación, Medios de comunicación

Ulima Repository Category

Comunicación / Semiótica y discurso

Ulima Repository Subject

Body, human
Bolsonaro, Jair, 1955-
Cuerpo humano
Semiotics
Semiótica

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Cite this

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title = "Bodily regimes and meaning production in bolsonaro's visual discourse: A sociosemiotic perspective: A sociosemiotic perspective",

abstract = "In this paper, we analyze the semiotic strategies through which Jair Bolsonaro's body is represented in his Instagram profile. In order to do that, we build upon Landowski's elliptic semiotic square, through which we display Bolsonaro's different bodily postures and lifestyles. The diagram shows four bodily regimes through which the body of the current Brazilian president is portrayed: 1) the military body, 2) the buffoonish body, 3) the institutional body, 4) the popular body. The results show that the institutional body is the least present, while the other three reinforce Bolsonaro's non-political identity and anti-establishment discourse.",

keywords = "Bodily regimes, Bolsonaro, Digital populism, Semiotics, Visual discourse",

author = "Paolo Demuru and {de Oliveira}, {Felippe Pimenta Rodrigues} and Elder Cuevas-Calder{\'o}n",

year = "2021",

month = jun,

day = "16",

doi = "10.32870/CYS.V2021.7949",

language = "Ingl{\'e}s",

volume = "2021",

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number = "18",

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Bodily regimes and meaning production in bolsonaro's visual discourse: A sociosemiotic perspective: A sociosemiotic perspective. / Demuru, Paolo; de Oliveira, Felippe Pimenta Rodrigues; Cuevas-Calderón, Elder.
In: Comunicacion y Sociedad (Mexico), Vol. 2021, No. 18, e7949, 16.06.2021.

Research output: Contribution to journal › Article (Contribution to Journal) › peer-review

TY - JOUR

T1 - Bodily regimes and meaning production in bolsonaro's visual discourse: A sociosemiotic perspective

T2 - A sociosemiotic perspective

AU - Demuru, Paolo

AU - de Oliveira, Felippe Pimenta Rodrigues

AU - Cuevas-Calderón, Elder

PY - 2021/6/16

Y1 - 2021/6/16

N2 - In this paper, we analyze the semiotic strategies through which Jair Bolsonaro's body is represented in his Instagram profile. In order to do that, we build upon Landowski's elliptic semiotic square, through which we display Bolsonaro's different bodily postures and lifestyles. The diagram shows four bodily regimes through which the body of the current Brazilian president is portrayed: 1) the military body, 2) the buffoonish body, 3) the institutional body, 4) the popular body. The results show that the institutional body is the least present, while the other three reinforce Bolsonaro's non-political identity and anti-establishment discourse.

AB - In this paper, we analyze the semiotic strategies through which Jair Bolsonaro's body is represented in his Instagram profile. In order to do that, we build upon Landowski's elliptic semiotic square, through which we display Bolsonaro's different bodily postures and lifestyles. The diagram shows four bodily regimes through which the body of the current Brazilian president is portrayed: 1) the military body, 2) the buffoonish body, 3) the institutional body, 4) the popular body. The results show that the institutional body is the least present, while the other three reinforce Bolsonaro's non-political identity and anti-establishment discourse.

KW - Bodily regimes

KW - Bolsonaro

KW - Digital populism

KW - Semiotics

KW - Visual discourse

UR - http://www.scopus.com/inward/record.url?scp=85109433717&partnerID=8YFLogxK

UR - https://hdl.handle.net/20.500.12724/13572

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DO - 10.32870/CYS.V2021.7949

M3 - Artículo (Contribución a Revista)

AN - SCOPUS:85109433717

SN - 0188-252X

VL - 2021

JO - Comunicacion y Sociedad (Mexico)

JF - Comunicacion y Sociedad (Mexico)

IS - 18

M1 - e7949

ER -

Bodily regimes and meaning production in bolsonaro's visual discourse: A sociosemiotic perspective: A sociosemiotic perspective

Abstract

Keywords

COAR

OECD Category

Ulima Repository Category

Ulima Repository Subject

Access to Document

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