Abstract
Study on youth and the influence of fashion consumption in developing their identity and culture, seeking to understand the interrelationships between consumption and identity. This study is focus on fashion consumption (dress and grooming) because this issue is representative of contemporary consumption society, also in terms of intensity contain the dynamics of supply and demand, and also its potential to include symbolic elements on your purchase, use and subsequent experience.
The study focuses on emergent young people of Lima, as the sector greater social, economic and demographic dynamism of the capital of Peru, in a context of economic growth internationally recognized.
Specifically, we have segmented young people studying at university, because constitute a symbolic population of generational change and social mobility on this regional context of economic and social changes.
The study focuses on emergent young people of Lima, as the sector greater social, economic and demographic dynamism of the capital of Peru, in a context of economic growth internationally recognized.
Specifically, we have segmented young people studying at university, because constitute a symbolic population of generational change and social mobility on this regional context of economic and social changes.
| Original language | Spanish |
|---|---|
| Title of host publication | XII Congreso ALAIC |
| Number of pages | 23 |
| State | Published - 2014 |
