Identification of main factors to characterize young people with greatest intention of buying footwear online

Christiam Mendez, Victor W. Bohorquez-Lopez

Research output: Chapter in Book/Report/Conference proceedingPaper (Conference contribution)peer-review

Abstract

The study seeks to identify the main factors that contribute to characterize young people in an emerging city like Lima, one of the cities with the lowest online channel penetration in Latin America, intending to buy a physical product online. Surveys were applied and then analyzed using a logistic regression model that resulted in men with a greater experience of use, with a favorable perception of return, and with the possibility of being influenced by other people, have a greater probability of having high intention to buy online a physical product. From all the perceived risks that were originally proposed, the logistical risk (delivery and/or return) and the social risk were those that showed a better behavior to characterize young people with greater probability of buying footwear online.

Translated title of the contributionIdentification of main factors to characterize young people with greatest intention of buying footwear online
Original languageSpanish
Title of host publication26th Americas Conference on Information Systems, AMCIS 2020
PublisherAssociation for Information Systems
ISBN (Electronic)9781733632546
StatePublished - 2020
Event26th Americas Conference on Information Systems, AMCIS 2020 - Salt Lake City, Virtual, United States
Duration: 10 Aug 202014 Aug 2020

Publication series

Name26th Americas Conference on Information Systems, AMCIS 2020

Conference

Conference26th Americas Conference on Information Systems, AMCIS 2020
CountryUnited States
CitySalt Lake City, Virtual
Period10/08/2014/08/20

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