Imágenes de la nación y nuevo populismo entre Brasil y Perú: Una mirada semiótico-discursiva

From a semiotic-discursive perspective, we reflect, in this article, on the links between nation and populism in Brazil and Peru. Our hypotheses are: (1) in both countries, the discourse about the nation is related to the rise of a new populist discourse, which nature is not only political, but also mediatic; (2) such populism is grounded on a double discursive function of the nation, which covers, at the same time, the role of “Addresser” (Greimas) and the role of an “empty signifiers” (Laclau); (3) this image of the nation emerge, in Brazil, from the relationships between the football discourse and the political-media discourse and, in Peru, from the relationships between the political-media discourse and the advertising nation-branding discourse of Marca Peru.