Influencers en cuarentena: adaptación de sus contenidos y formatos de producción

Laura Raquel Leon Kanashiro; Julio-Cesar Mateus

doi:10.23919/cisti52073.2021.9476585

Influencers en cuarentena: adaptación de sus contenidos y formatos de producción

Translated title of the contribution: Influencers in quarantine: Adaptation of their contents and production formats

Research output: Chapter in Book/Report/Conference proceeding › Paper (Conference contribution) › peer-review

2 Scopus citations

Abstract

This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.

Translated title of the contribution	Influencers in quarantine: Adaptation of their contents and production formats
Original language	Spanish
Title of host publication	2021 16th Iberian Conference on Information Systems and Technologies (CISTI)
Editors	Alvaro Rocha, Ramiro Goncalves, Francisco Garcia Penalvo, Jose Martins
Place of Publication	Portugal
Publisher	IEEE Computer Society
Pages	1-6
ISBN (Electronic)	9789895465910
ISBN (Print)	9789895465910
DOIs	https://doi.org/10.23919/cisti52073.2021.9476585
State	Published - 23 Jun 2021
Event	16th Iberian Conference on Information Systems and Technologies, CISTI 2021 - Chaves, Portugal Duration: 23 Jun 2021 → 26 Jun 2021

Publication series

Name	Iberian Conference on Information Systems and Technologies, CISTI
ISSN (Print)	2166-0727
ISSN (Electronic)	2166-0735

Conference

Conference	16th Iberian Conference on Information Systems and Technologies, CISTI 2021
Country/Territory	Portugal
City	Chaves
Period	23/06/21 → 26/06/21

Access to Document

10.23919/cisti52073.2021.9476585

Cite this

Leon Kanashiro, L. R., & Mateus, J.-C. (2021). Influencers en cuarentena: adaptación de sus contenidos y formatos de producción. In A. Rocha, R. Goncalves, F. G. Penalvo, & J. Martins (Eds.), 2021 16th Iberian Conference on Information Systems and Technologies (CISTI) (pp. 1-6). (Iberian Conference on Information Systems and Technologies, CISTI). IEEE Computer Society. https://doi.org/10.23919/cisti52073.2021.9476585

Leon Kanashiro, Laura Raquel ; Mateus, Julio-Cesar. / Influencers en cuarentena : adaptación de sus contenidos y formatos de producción. 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). editor / Alvaro Rocha ; Ramiro Goncalves ; Francisco Garcia Penalvo ; Jose Martins. Portugal : IEEE Computer Society, 2021. pp. 1-6 (Iberian Conference on Information Systems and Technologies, CISTI).

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abstract = "This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.",

author = "\{Leon Kanashiro\}, \{Laura Raquel\} and Julio-Cesar Mateus",

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Leon Kanashiro, LR & Mateus, J-C 2021, Influencers en cuarentena: adaptación de sus contenidos y formatos de producción. in A Rocha, R Goncalves, FG Penalvo & J Martins (eds), 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). Iberian Conference on Information Systems and Technologies, CISTI, IEEE Computer Society, Portugal, pp. 1-6, 16th Iberian Conference on Information Systems and Technologies, CISTI 2021, Chaves, Portugal, 23/06/21. https://doi.org/10.23919/cisti52073.2021.9476585

Influencers en cuarentena: adaptación de sus contenidos y formatos de producción. / Leon Kanashiro, Laura Raquel ; Mateus, Julio-Cesar.
2021 16th Iberian Conference on Information Systems and Technologies (CISTI). ed. / Alvaro Rocha; Ramiro Goncalves; Francisco Garcia Penalvo; Jose Martins. Portugal: IEEE Computer Society, 2021. p. 1-6 (Iberian Conference on Information Systems and Technologies, CISTI).

Research output: Chapter in Book/Report/Conference proceeding › Paper (Conference contribution) › peer-review

TY - GEN

T1 - Influencers en cuarentena

T2 - 16th Iberian Conference on Information Systems and Technologies, CISTI 2021

AU - Leon Kanashiro, Laura Raquel

AU - Mateus, Julio-Cesar

PY - 2021/6/23

Y1 - 2021/6/23

N2 - This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.

AB - This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.

UR - https://www.scopus.com/pages/publications/85115808449

UR - https://www.mendeley.com/catalogue/5a6c8c11-045c-3bae-b48a-d9a391e9e894/

U2 - 10.23919/cisti52073.2021.9476585

DO - 10.23919/cisti52073.2021.9476585

M3 - Articulo (Contribución a conferencia)

SN - 9789895465910

T3 - Iberian Conference on Information Systems and Technologies, CISTI

SP - 1

EP - 6

BT - 2021 16th Iberian Conference on Information Systems and Technologies (CISTI)

A2 - Rocha, Alvaro

A2 - Goncalves, Ramiro

A2 - Penalvo, Francisco Garcia

A2 - Martins, Jose

PB - IEEE Computer Society

CY - Portugal

Y2 - 23 June 2021 through 26 June 2021

ER -

Leon Kanashiro LR , Mateus JC. Influencers en cuarentena: adaptación de sus contenidos y formatos de producción. In Rocha A, Goncalves R, Penalvo FG, Martins J, editors, 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). Portugal: IEEE Computer Society. 2021. p. 1-6. (Iberian Conference on Information Systems and Technologies, CISTI). doi: 10.23919/cisti52073.2021.9476585

Influencers en cuarentena: adaptación de sus contenidos y formatos de producción

Abstract

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Youtubers and instagramers: cultural and civic practices of young people from Lima

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Influencers en cuarentena: adaptación de sus contenidos y formatos de producción

Abstract

Publication series

Conference

Access to Document

Other files and links

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Youtubers and instagramers: cultural and civic practices of young people from Lima

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