Insertion of Emerging Countries Exports in Global Supply Chains

The objective of this research is to create a reference model to help an emerging country prepare a strategic and tactical plan for its export potential using information from digital media. Countries’ economic planning has to evolve using current knowledge of international business and global supply chains—areas that dominate commerce in the world today. Linking the foreign trade approach and the supply chain approach for the model development allows structured planning of the insertion of a country’s companies into global supply chains and the reorientation of export sectors towards more sustainable benefits. The research demonstrates the possibility of applying and adapting knowledge from supply chain models to develop a model of global supply chain management supported by computerized tools designed from the perspective of suppliers. The modeling and planning of the coffee export chain in Peru illustrates this potential. The paper proposes the integration of two knowledge areas, international trade and supply chain management, to form a new field of interest. Knowledge in both areas is solid, but its integration across the two fields is not. Although there are several studies on this topic, very little has been achieved in terms of the creation of a reference model and even less in terms of the development of computerized support for adequate strategic and tactical planning.