Motivations and segmentation of the demand for coastal cities: A study in Lima, Peru

Mauricio Carvache-Franco, Orly Carvache-Franco, Wilmer Carvache-Franco, Aldo Alvarez-Risco, Alfredo Estrada-Merino

Research output: Contribution to journalArticle (Contribution to Journal)peer-review

Abstract

The purpose of this research is to identify the motivations and segmentation of demand in coastal cities. The present study was carried out in Lima, a tourist destination in the Peruvian Pacific Ocean coast. This quantitative study used a sample with 381 valid questionnaires. To analyze data, factor analysis and non-hierarchical K-means segmentation were performed. Results show six motivational factors: “Culture and nature,” “Authentic coastal experience,” “Novelty and social interaction,” “Learning,” “Sun and beach,” and “Nightlife.” The study presents three different segments of visitors: “Passive Tourists,” “Eco-coastal,” and “Multiple motives.”.

Original languageEnglish
JournalInternational Journal of Tourism Research
DOIs
StateAccepted/In press - 2020

Keywords

  • cities
  • coastal
  • motivation
  • satisfaction
  • segmentation

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