Museos y pandemia: Estrategias para la difusión educomunicativa de patrimonio

Laddy Quezada-Tello; Giancarlo Cappello; Sebastián Alberto Longhi-Heredia; Ángel Hernando-Gómez

doi:10.37467/gkarevhuman.v11.3371

Museos y pandemia: Estrategias para la difusión educomunicativa de patrimonio

Translated title of the contribution: Museums and the Pandemic: Strategies for the Educommunication of Heritage

Laddy Quezada-Tello, Giancarlo Cappello, Sebastián Alberto Longhi-Heredia, Ángel Hernando-Gómez

Lima University

Research output: Contribution to journal › Article (Contribution to Journal)

1 Scopus citations

Abstract

This article compares the strategies between nine museums in Ecuador, Spain and Peru to address the educommunication activities developed as a result of the 2020 pandemic. Focused on content analysis, the research takes into account the activity of their web pages and the interaction on their social networks. The results show that in Spain informative and informative actions prevailed, while Ecuador and Peru focused on cultural and educational ones. The most relevant contents were oriented to the teaching-learning of heritage, mainly through the development of webinars and online conferences.

Translated title of the contribution	Museums and the Pandemic: Strategies for the Educommunication of Heritage
Original language	Spanish
Pages (from-to)	39-58
Number of pages	20
Journal	Human Review. International Humanities Review / Revista Internacional de Humanidades
Volume	11
Issue number	2
DOIs	https://doi.org/10.37467/gkarevhuman.v11.3371
State	Published - 5 Jul 2022

Keywords

COVID-19
Cultural heritage
Educational content
Educommunication
Museums online
Social networks
Virtuality

COAR

Review

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10.37467/gkarevhuman.v11.3371

Cite this

@article{2820a9b1345c4ee09239e5e8549b6d7d,

title = "Museos y pandemia: Estrategias para la difusi{\'o}n educomunicativa de patrimonio",

abstract = "This article compares the strategies between nine museums in Ecuador, Spain and Peru to address the educommunication activities developed as a result of the 2020 pandemic. Focused on content analysis, the research takes into account the activity of their web pages and the interaction on their social networks. The results show that in Spain informative and informative actions prevailed, while Ecuador and Peru focused on cultural and educational ones. The most relevant contents were oriented to the teaching-learning of heritage, mainly through the development of webinars and online conferences.",

keywords = "COVID-19, Cultural heritage, Educational content, Educommunication, Museums online, Social networks, Virtuality",

author = "Laddy Quezada-Tello and Giancarlo Cappello and Longhi-Heredia, {Sebasti{\'a}n Alberto} and {\'A}ngel Hernando-G{\'o}mez",

year = "2022",

month = jul,

day = "5",

doi = "10.37467/gkarevhuman.v11.3371",

language = "Espa{\~n}ol",

volume = "11",

pages = "39--58",

journal = "Human Review. International Humanities Review / Revista Internacional de Humanidades",

issn = "2695-9623",

publisher = "Eagora Science",

number = "2",

}

Museos y pandemia: Estrategias para la difusión educomunicativa de patrimonio. / Quezada-Tello, Laddy; Cappello, Giancarlo; Longhi-Heredia, Sebastián Alberto et al.
In: Human Review. International Humanities Review / Revista Internacional de Humanidades, Vol. 11, No. 2, 05.07.2022, p. 39-58.

Research output: Contribution to journal › Article (Contribution to Journal)

TY - JOUR

T1 - Museos y pandemia: Estrategias para la difusión educomunicativa de patrimonio

AU - Quezada-Tello, Laddy

AU - Cappello, Giancarlo

AU - Longhi-Heredia, Sebastián Alberto

AU - Hernando-Gómez, Ángel

PY - 2022/7/5

Y1 - 2022/7/5

N2 - This article compares the strategies between nine museums in Ecuador, Spain and Peru to address the educommunication activities developed as a result of the 2020 pandemic. Focused on content analysis, the research takes into account the activity of their web pages and the interaction on their social networks. The results show that in Spain informative and informative actions prevailed, while Ecuador and Peru focused on cultural and educational ones. The most relevant contents were oriented to the teaching-learning of heritage, mainly through the development of webinars and online conferences.

AB - This article compares the strategies between nine museums in Ecuador, Spain and Peru to address the educommunication activities developed as a result of the 2020 pandemic. Focused on content analysis, the research takes into account the activity of their web pages and the interaction on their social networks. The results show that in Spain informative and informative actions prevailed, while Ecuador and Peru focused on cultural and educational ones. The most relevant contents were oriented to the teaching-learning of heritage, mainly through the development of webinars and online conferences.

KW - COVID-19

KW - Cultural heritage

KW - Educational content

KW - Educommunication

KW - Museums online

KW - Social networks

KW - Virtuality

UR - https://hdl.handle.net/20.500.12724/17590

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UR - https://www.mendeley.com/catalogue/07fb0e5e-f674-3186-8557-ee240ada324d/

U2 - 10.37467/gkarevhuman.v11.3371

DO - 10.37467/gkarevhuman.v11.3371

M3 - Artículo (Contribución a Revista)

AN - SCOPUS:85133922802

SN - 2695-9623

VL - 11

SP - 39

EP - 58

JO - Human Review. International Humanities Review / Revista Internacional de Humanidades

JF - Human Review. International Humanities Review / Revista Internacional de Humanidades

IS - 2

ER -

Museos y pandemia: Estrategias para la difusión educomunicativa de patrimonio

Abstract

Keywords

COAR

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