Abstract
The purpose of this article is to determine whether neuromarketing is one of the constitutive factors of over-indebtedness of consumers and families. With the help of the descriptive and comparative methods, different contexts and causes of over-indebtedness have been identified, as well as various preventive protection mechanisms.
| Translated title of the contribution | Neuromarketing and over-indebtedness: A happy marriage? |
|---|---|
| Original language | Spanish (Peru) |
| Pages (from-to) | 188 - 193 |
| Number of pages | 6 |
| Journal | Revista de Actualidad Mercantil |
| Issue number | 6 |
| State | Published - 2019 |
Keywords
- Neuromarketing
- over-indebtedness
- indebtedness
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