Product price-quality inference among child consumers

Research output: Contribution to journalArticle (Contribution to Journal)peer-review

Abstract

Academic literature reveals a relationship between the price of a product and its perceived quality. Studies that analyze this phenomenon in children are limited in number. This quasi experimental post-test between
groups study analyzes the effect of price on the satisfaction forecast in children when they must predict the performance of a product in absence and presence
of its price. The results show that the subjects predict that the quality of the higher-priced products is superior to the less expensive alternatives.
Translated title of the contributionInferencia de precio-calidad del producto entre consumidores infantiles
Original languageSpanish
JournalEspacios
Volume40
Issue number38
StatePublished - 4 Nov 2019

Keywords

  • Child consumer
  • Informational role of price
  • Price
  • Price-quality inference

COAR

  • Article

OECD Category

  • Negocios, Administración

Ulima Repository Subject

  • Children
  • Consumers
  • Consumidores
  • Niños
  • Precios
  • Prices

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