Product price-quality inference among child consumers

    Research output: Contribution to journalArticle (Contribution to Journal)

    Abstract

    Academic literature reveals a relationship between the price of a product and its perceived quality. Studies that analyze this phenomenon in children are limited in number. This quasi-experimental post-test between groups study analyzes the effect of price on the satisfaction forecast in children when they must predict the performance of a product in absence and presence of its price. The results show that the subjects predict that the quality of the higher-priced products is superior to the less expensive alternatives.
    Original languageSpanish
    JournalEspacios
    Volume40
    Issue number38
    StatePublished - 2019

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