Abstract
Academic literature reveals a relationship between the price of a product and its perceived quality. Studies that analyze this phenomenon in children are limited in number. This quasi experimental post-test between
groups study analyzes the effect of price on the satisfaction forecast in children when they must predict the performance of a product in absence and presence
of its price. The results show that the subjects predict that the quality of the higher-priced products is superior to the less expensive alternatives.
groups study analyzes the effect of price on the satisfaction forecast in children when they must predict the performance of a product in absence and presence
of its price. The results show that the subjects predict that the quality of the higher-priced products is superior to the less expensive alternatives.
| Translated title of the contribution | Inferencia de precio-calidad del producto entre consumidores infantiles |
|---|---|
| Original language | Spanish |
| Journal | Espacios |
| Volume | 40 |
| Issue number | 38 |
| State | Published - 4 Nov 2019 |
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