¿Qué es innovar?

Nowadays we hear the term “innovate” constantly and it seems to be something quite accessible, easy to achieve and within everyone's reach. And although indeed anyone can do it, I assure you that it is not easy at all. It can only be achieved after hard work and effort, like almost all important things in life. This time we are going to refer to the business world, although many of the suggestions are easily extrapolated to other scenarios. "You can innovate in any activity, but we must prioritize where this action adds more value."