Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

Flavio Morales-Rios; Aldo Alvarez-Risco; Sharon Esquerre-Botton; Sarahit Castillo-Benancio; María de las Mercedes Anderson-Seminario; Shyla Del-Aguila-Arcentales; Francis Julca-Zamalloa

doi:10.1007/978-981-19-8895-0_6

Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

Flavio Morales-Rios
, Aldo Alvarez-Risco
, Sharon Esquerre-Botton
, Sarahit Castillo-Benancio
, María de las Mercedes Anderson-Seminario
, Shyla Del-Aguila-Arcentales
, Francis Julca-Zamalloa

Lima University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2 Scopus citations

Abstract

Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.

Original language	English
Title of host publication	Environmental Footprints and Eco-Design of Products and Processes
Publisher	Springer
Pages	147-161
Number of pages	15
DOIs	https://doi.org/10.1007/978-981-19-8895-0_6
State	Published - 2023

Publication series

Name	Environmental Footprints and Eco-Design of Products and Processes
ISSN (Print)	2345-7651
ISSN (Electronic)	2345-766X

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 7 Affordable and Clean Energy
SDG 12 Responsible Consumption and Production

Keywords

Corporate social responsibility
Green corporate image
Green entrepreneurship
Green marketing
Greenwashing
Sustainability

Access to Document

10.1007/978-981-19-8895-0_6

Cite this

Morales-Rios, F., Alvarez-Risco, A., Esquerre-Botton, S., Castillo-Benancio, S., de las Mercedes Anderson-Seminario, M., Del-Aguila-Arcentales, S., & Julca-Zamalloa, F. (2023). Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism. In Environmental Footprints and Eco-Design of Products and Processes (pp. 147-161). (Environmental Footprints and Eco-Design of Products and Processes). Springer. https://doi.org/10.1007/978-981-19-8895-0_6

Morales-Rios, Flavio ; Alvarez-Risco, Aldo ; Esquerre-Botton, Sharon et al. / Redefining Entrepreneurship : The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism. Environmental Footprints and Eco-Design of Products and Processes. Springer, 2023. pp. 147-161 (Environmental Footprints and Eco-Design of Products and Processes).

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abstract = "Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.",

keywords = "Corporate social responsibility, Green corporate image, Green entrepreneurship, Green marketing, Greenwashing, Sustainability",

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Morales-Rios, F, Alvarez-Risco, A, Esquerre-Botton, S, Castillo-Benancio, S, de las Mercedes Anderson-Seminario, M, Del-Aguila-Arcentales, S & Julca-Zamalloa, F 2023, Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism. in Environmental Footprints and Eco-Design of Products and Processes. Environmental Footprints and Eco-Design of Products and Processes, Springer, pp. 147-161. https://doi.org/10.1007/978-981-19-8895-0_6

Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism. / Morales-Rios, Flavio; Alvarez-Risco, Aldo; Esquerre-Botton, Sharon et al.
Environmental Footprints and Eco-Design of Products and Processes. Springer, 2023. p. 147-161 (Environmental Footprints and Eco-Design of Products and Processes).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Redefining Entrepreneurship

T2 - The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

AU - Morales-Rios, Flavio

AU - Alvarez-Risco, Aldo

AU - Esquerre-Botton, Sharon

AU - Castillo-Benancio, Sarahit

AU - de las Mercedes Anderson-Seminario, María

AU - Del-Aguila-Arcentales, Shyla

AU - Julca-Zamalloa, Francis

PY - 2023

Y1 - 2023

N2 - Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.

AB - Green entrepreneurship proposes practices focused on mitigating environmental issues through innovation to harmonize economic success and ecological conservation. The proposed topic aims to determine the role of corporate social responsibility (CSR) and corporate image (CI) as plausible critical strategies in developing green entrepreneurialism to improve corporate performance and maintain a long-term competitive edge. A collection of academic evidence was carried out on CSR and CI in the positioning process of sustainable enterprises in various countries.

KW - Corporate social responsibility

KW - Green corporate image

KW - Green entrepreneurship

KW - Green marketing

KW - Greenwashing

KW - Sustainability

UR - https://www.scopus.com/pages/publications/85147858778

U2 - 10.1007/978-981-19-8895-0_6

DO - 10.1007/978-981-19-8895-0_6

M3 - Capítulo

AN - SCOPUS:85147858778

T3 - Environmental Footprints and Eco-Design of Products and Processes

SP - 147

EP - 161

BT - Environmental Footprints and Eco-Design of Products and Processes

PB - Springer

ER -

Morales-Rios F, Alvarez-Risco A, Esquerre-Botton S, Castillo-Benancio S, de las Mercedes Anderson-Seminario M, Del-Aguila-Arcentales S et al. Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism. In Environmental Footprints and Eco-Design of Products and Processes. Springer. 2023. p. 147-161. (Environmental Footprints and Eco-Design of Products and Processes). doi: 10.1007/978-981-19-8895-0_6

Redefining Entrepreneurship: The Incorporation of CSR and Positive Corporate Image as Business Strategies in Green Entrepreneurialism

Abstract

Publication series

UN SDGs

Keywords

Access to Document

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