Translated title of the contribution | Social media act as multipliers for a country brand if it has a well-defined strategy. Interview with Justo Villafañe |
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Original language | Spanish (Peru) |
Journal | Revista Contratexto (Facultad de Comunicación de la Universidad de Lima) |
DOIs | |
State | Published - 2016 |
Social media act as multipliers for a country brand if it has a well-defined strategy. Interview with Justo Villafañe
Research output: Contribution to journal › Article (Contribution to Journal) › peer-review