Social media act as multipliers for a country brand if it has a well-defined strategy. Interview with Justo Villafañe

Research output: Contribution to journalArticle (Contribution to Journal)

Translated title of the contributionSocial media act as multipliers for a country brand if it has a well-defined strategy. Interview with Justo Villafañe
Original languageSpanish (Peru)
JournalRevista Contratexto (Facultad de Comunicación de la Universidad de Lima)
DOIs
StatePublished - 2016

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