Abstract
ial spot, also social and educative. The problem of efficiency of thespot and the role that the creativity took place is analyzed. As well, it proposes the necessity to make a right evaluation model of the educational spots, totake on consideration some principal matters of the learning theory by DavidAusubel. Finally, they design and suggest a model of creative evaluation for example, a checking list to undergo an experimental test, which thereresults will support this approach.
| Translated title of the contribution | Educational spots. A model of creative education |
|---|---|
| Original language | Spanish |
| Article number | 18 |
| Pages (from-to) | 191-208 |
| Number of pages | 18 |
| Journal | Contratexto |
| Issue number | 18 |
| DOIs | |
| State | Published - 11 Mar 2010 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 4 Quality Education
Keywords
- Educational spot
- creative advertising
- efficiency measurement
- meaningful learning
- creative evaluation
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