TY - GEN
T1 - Structural Analysis and Characterization of the Fashion Industry (Fast Fashion) in Peru
AU - López-Espinola, Jeniffer
AU - Mayca-Rodríguez, Flavia
AU - Ruiz-Ruiz, Marcos Fernando
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
PY - 2025
Y1 - 2025
N2 - The fashion industry, specifically fast fashion, is affected by various factors and is in continuous dynamism. The objective of this research was to identify the variables and key players that characterize the aforementioned industry in the Peruvian market. The methodology was structured in four consecutive phases and developed a structural analysis of the sector, using the cross-matrix systems tool (MICMAC), and convening a panel of five experts knowledgeable about the industry who developed a collective reflection on the main variables of the system. The results indicated that both domestic demand and consumption trends are the key variables with the greatest dependence and influence, while the most important social actors are fashion designers due to their high level of influence on other stakeholders. As a strategic proposal for the sector, the use of Green Strategy, ethics in social networks, and regulations regarding the production of garments considered fast fashion are considered. This study constitutes a starting point for any sectoral strategic planning action that can be replicated in the region.
AB - The fashion industry, specifically fast fashion, is affected by various factors and is in continuous dynamism. The objective of this research was to identify the variables and key players that characterize the aforementioned industry in the Peruvian market. The methodology was structured in four consecutive phases and developed a structural analysis of the sector, using the cross-matrix systems tool (MICMAC), and convening a panel of five experts knowledgeable about the industry who developed a collective reflection on the main variables of the system. The results indicated that both domestic demand and consumption trends are the key variables with the greatest dependence and influence, while the most important social actors are fashion designers due to their high level of influence on other stakeholders. As a strategic proposal for the sector, the use of Green Strategy, ethics in social networks, and regulations regarding the production of garments considered fast fashion are considered. This study constitutes a starting point for any sectoral strategic planning action that can be replicated in the region.
UR - https://www.scopus.com/pages/publications/85211326054
U2 - 10.1007/978-981-97-6492-1_22
DO - 10.1007/978-981-97-6492-1_22
M3 - Articulo (Contribución a conferencia)
AN - SCOPUS:85211326054
SN - 9789819764914
T3 - Lecture Notes in Mechanical Engineering
SP - 265
EP - 280
BT - Proceedings of the 11th International Conference on Industrial Engineering and Applications - ICIEA 2024
A2 - Tang, Loon Ching
PB - Springer Science and Business Media Deutschland GmbH
T2 - 11th International Conference on Industrial Engineering and Applications, ICIEA 2024
Y2 - 17 April 2024 through 19 April 2024
ER -