Structural characterization of sports supplement market

Alonso Castro-Arteta, Carlos Stefano Salazar-Mamani, Marcos Fernando Ruiz-Ruiz

Research output: Chapter in Book/Report/Conference proceedingPaper (Conference contribution)peer-review


Sports supplements are vital as nutritional complement and improve people's physical performance. In this sense, the objective of this study was to identify and characterize the variables that determine the sports supplement market and the actors who drive it, based on a study of the Peruvian market. For this purpose, a systematic literature review and a structural analysis of descriptive scope were used with the help of seven experts knowledgeable about the industry and the MICMAC structural characterization software. The results present as key variables of the system the economic development of the nutritional supplements market, the growth of e-commerce type companies, the fitness culture, the use of social networks and technological advances in the food industry. The most influential actors end up being local and international organizations linked to the nutritional market, the sports institutes and training centers. This study constitutes a starting point for the design of future scenarios and the strategic planning of the sports supplements market in Ibero-américa.

Original languageEnglish
Title of host publicationProceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
Subtitle of host publicationExponential Technologies and Global Challenges: Moving Toward a New Culture of Entrepreneurship and Innovation for Sustainable Development, LEIRD 2022
EditorsMaria M. Larrondo Petrie, Jose Texier, Rodolfo Andres Rivas Matta
PublisherLatin American and Caribbean Consortium of Engineering Institutions
ISBN (Electronic)9786289520736
StatePublished - 2022
Externally publishedYes
Event2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022 - Virtual, Online, Colombia
Duration: 6 Dec 20227 Dec 2022

Publication series

NameProceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
ISSN (Electronic)2414-6390


Conference2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022
CityVirtual, Online


  • nutritional market
  • Perú
  • sports nutrition
  • structural analysis


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