In this chapter you will learn how creativity is a key element to deal with challenges that SMEs must overcome to innovate. For this purpose, the innovation challenges in SMEs are reviewed, the concept of creativity and its relationship with organizational innovation is discussed. A five-step approach to act creatively producing innovative propositions is presented. Finally, a creativity check for SMEs based on the Need for Closure Scale invites to a self-assessment.
|Title of host publication||Competitive Strategies for Small and Medium Enterprises|
|Subtitle of host publication||Increasing Crisis Resilience, Agility and Innovation in Turbulent Times|
|Publisher||Springer International Publishing|
|Number of pages||16|
|State||Published - 1 Jan 2016|