The other angle of Maslow's pyramid: How scarce environments trigger low-opportunity-cost innovations

Jordane Boudesseul; Cathy Rubiños

doi:10.1017/S0140525X19000104

The other angle of Maslow's pyramid: How scarce environments trigger low-opportunity-cost innovations

Jordane Boudesseul, Cathy Rubiños

Faculty of Psychology

Research output: Contribution to journal › Note › peer-review

Abstract

Is it true that innovation occurs only in abundant environments? Baumard defends that increased standards of living are a necessary condition for a change in life history strategy to help understand the Industrial Revolution. Here, we argue that many examples of innovations occur in scarce environments when there is near-zero opportunity cost. We suggest potential psychological pathways to explain this dual-cognitive process.

Original language	American English
Pages (from-to)	e195
Number of pages	1
Journal	The Behavioral and brain sciences
DOIs	https://doi.org/10.1017/S0140525X19000104
State	Published - 20 Nov 2019

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