Un enfoque bayesiano de planeacion agregada orientada al retail marketing: Retail Marketing

Research output: Contribution to journalArticle (Contribution to Journal)peer-review


The need to generate efficiencies in volume purchases or improve the accuracy of sales forecasts is based on integration efforts within organizations competing in retail channel pursuing gain market share. Long-term planning is usually restricted to a strategic planning guidelines, foresight scenarios or trade policies where the uncertainty of different variables generates little infl uence on tactical level planning. This article discusses the contribution of the Bayesian approach used to improve tactical planning in a highly dynamic environment due to the infl uence of changes in business strategies of medium and short term as usually occurs in retail marketing environment.
Original languageSpanish (Peru)
Pages (from-to)27-47
Number of pages22
StatePublished - 4 Apr 2016
EventVI Congreso Bayesiano de América Latina (VI COBAL)
- Pontificia Universidad Católica del Perú, Lima, Peru
Duration: 19 Jun 201921 Jun 2019
Conference number: VI

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