Uses and gratifications theory in contemporary public communication: a framework and case applications

Julio-César Mateus; Laura Raquel Leon Kanashiro; Diego Vasquez Cubas; L. Vargas-Bianchi

doi:10.4337/9781035342105.00014

Uses and gratifications theory in contemporary public communication: a framework and case applications

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	American English
Title of host publication	Research Handbook on Public Communication
Editors	Jonathan Matusitz
Place of Publication	Londres
Publisher	Edward Elgar Publishing Ltd.
Chapter	6
Pages	84
Number of pages	95
ISBN (Electronic)	9781035342105
ISBN (Print)	9781035342099
DOIs	https://doi.org/10.4337/9781035342105.00014
State	Published - 2026

Publication series

Name	Sociology, Social Policy and Education 2026

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10.4337/9781035342105.00014License: CC BY-ND

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Mateus, J.-C., Leon Kanashiro, L. R., Vasquez Cubas, D., & Vargas-Bianchi, L. (2026). Uses and gratifications theory in contemporary public communication: a framework and case applications. In J. Matusitz (Ed.), Research Handbook on Public Communication (pp. 84). (Sociology, Social Policy and Education 2026). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781035342105.00014

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Mateus, J-C , Leon Kanashiro, LR , Vasquez Cubas, D & Vargas-Bianchi, L 2026, Uses and gratifications theory in contemporary public communication: a framework and case applications. in J Matusitz (ed.), Research Handbook on Public Communication . Sociology, Social Policy and Education 2026, Edward Elgar Publishing Ltd., Londres, pp. 84. https://doi.org/10.4337/9781035342105.00014

Uses and gratifications theory in contemporary public communication: a framework and case applications. / Mateus, Julio-César ; Leon Kanashiro, Laura Raquel ; Vasquez Cubas, Diego et al.
Research Handbook on Public Communication . ed. / Jonathan Matusitz . Londres: Edward Elgar Publishing Ltd., 2026. p. 84 (Sociology, Social Policy and Education 2026).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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T2 - a framework and case applications

AU - Mateus, Julio-César

AU - Leon Kanashiro, Laura Raquel

AU - Vasquez Cubas, Diego

AU - Vargas-Bianchi, L.

PY - 2026

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A2 - Matusitz , Jonathan

PB - Edward Elgar Publishing Ltd.

CY - Londres

ER -

Uses and gratifications theory in contemporary public communication: a framework and case applications

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