Uso de CRM Social para mejorar Campañas de Marketing Dirigido en Sector Minorista

Translated title of the contribution: Use of social CRM to improve targeted marketing campaigns in the retail sector

Victor W.Bohorquez Lopez, Edwin Huaynate, Christiam Mendez

Research output: Chapter in Book/Report/Conference proceeding › Paper (Conference contribution) › peer-review

Fingerprint

Dive into the research topics of 'Use of social CRM to improve targeted marketing campaigns in the retail sector'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Engineering