Vegueta (Revista)

Actividad: Revisión de una publicación realizada por expertos y trabajo editorialRevisión por parte de expertos de una publicación


A documentary review was carried out on the production and publication of research papers related to the study of the variables Neuromarketing and Brand Positioning. The purpose of the bibliometric analysis proposed in this document is to know the main characteristics of the volume of publications registered in the Scopus database during the period 2017-2021, achieving the identification of 44 publications in total. The information provided by the said platform was organized through tables and figures categorizing the information by Year of Publication, Country of Origin, Area of Knowledge and Type of Publication.
Período22 ago. 2022
Tipo de revistaRevista
Grado de reconocimientoInternacional