TY - GEN
T1 - Adapted consumption schemas: Reflections on the dynamic relationship between consumers and marketed goods.
AU - Vargas-Bianchi, Lizardo
PY - 2020/8/21
Y1 - 2020/8/21
N2 - This essay elaborates about the dynamic relationship between consumers and products, taking in account well-being as an expected outcome, and the subjective manner in which individuals process information. Several concepts are taken in account: cognitive schemas, prior studies made on well-being and hedonic utility. The essay proposes a conceptual frame entitled adapted consumption schemas, to construe the projected expectation of satisfaction by the consumer, consistent with his beliefs and values system in a given moment.
AB - This essay elaborates about the dynamic relationship between consumers and products, taking in account well-being as an expected outcome, and the subjective manner in which individuals process information. Several concepts are taken in account: cognitive schemas, prior studies made on well-being and hedonic utility. The essay proposes a conceptual frame entitled adapted consumption schemas, to construe the projected expectation of satisfaction by the consumer, consistent with his beliefs and values system in a given moment.
UR - https://doi.org/10.31235/osf.io/as23h
U2 - 10.31235/osf.io/as23h
DO - 10.31235/osf.io/as23h
M3 - Otra contribución
ER -