Adapted consumption schemas: Reflections on the dynamic relationship between consumers and marketed goods.

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Resumen

This essay elaborates about the dynamic relationship between consumers and products, taking in account well-being as an expected outcome, and the subjective manner in which individuals process information. Several concepts are taken in account: cognitive schemas, prior studies made on well-being and hedonic utility. The essay proposes a conceptual frame entitled adapted consumption schemas, to construe the projected expectation of satisfaction by the consumer, consistent with his beliefs and values system in a given moment.
Idioma originalInglés
DOI
EstadoPublicada - 21 ago 2020

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