Adapted consumption schemas: Reflections on the dynamic relationship between consumers and marketed goods.

Producción científica: Otra contribución


This essay elaborates about the dynamic relationship between consumers and products, taking in account well-being as an expected outcome, and the subjective manner in which individuals process information. Several concepts are taken in account: cognitive schemas, prior studies made on well-being and hedonic utility. The essay proposes a conceptual frame entitled adapted consumption schemas, to construe the projected expectation of satisfaction by the consumer, consistent with his beliefs and values system in a given moment.
Idioma originalInglés
EstadoPublicada - 21 ago. 2020

Citar esto