Anthropology of Consumption, Fashion and Identity in Emerging Class

Study on young people and the influence of fashion consumption in the formulation of their identity and culture; seeking to understand the interrelationships between consumption and identity. The focus is on fashion consumption (clothing and personal appearance) as it is a representative consumption of contemporary society; also for its intensity in containing the dynamics of supply and demand and, furthermore, its potential to encompass symbolic elements in its purchase, use and subsequent experience.
The present study has the utility of being able to reconfigure identity typologies in social spaces, for the study of contemporary young people, incorporating the contingency created by the contexts and roles played by the subjects. This provides an observable method of the public, since the superficiality in the society of images and stimuli, carries its own depth and complexity of analysis variables in itself.