Today in the world, there are still entrepreneurs who prefer a model of linear growth and consumerism, which means that the objective is to increase the production and sales volume of products in the market and their profit, which also requires a greater consumption of resources. While other entrepreneurs consider incorporating new business models, where processes that allow resource efficiency, respect for the environment, and sustainability are applied. Likewise, the OECD considers that entrepreneurs must evolve and change their values and processes because of the risks that may arise in the future due to environmental and climate challenges. How can we develop entrepreneurs with a circular and green mentality? By generating awareness in the new generations, it is possible to improve the competitiveness, efficiency, and effectiveness of the different production and consumption processes, leading to economic growth.