Determinants of the survival of entrepreneurial businesses in Peru during COVID-19

Ariana Luz Puelles Mori, Gonzalo Enrique Uceda Arroyo, Guillermo Antonio Dávila

Resultado de la investigación: Capítulo del libro/informe/acta de congresoCapítulorevisión exhaustiva

Resumen

This study aims to identify significant factors for the survival of Peruvian micro-firms in the context of COVID-19. For this purpose, we collected data from 125 micro-firms, and we used structural equation modelling to analyze this data. Loyalty, external knowledge, knowledge development and entrepreneurial orientation were analyzed as predictors of business survival. Our results confirm that customer loyalty, external knowledge and knowledge development have a positive and significant impact on the survival of Peruvian micro-firms.

Título traducido de la contribuciónDeterminants of the survival of entrepreneurial businesses in Peru during COVID-19
Idioma originalEspañol
Título de la publicación alojadaIberian Conference on Information Systems and Technologies, CISTI
EditoresAlvaro Rocha, Borja Bordel, Francisco Garcia Penalvo, Ramiro Goncalves
EditorialIEEE Computer Society
ISBN (versión digital)9789893334362
ISBN (versión impresa)9789893334362
DOI
EstadoPublicada - 22 jun. 2022
Evento17th Iberian Conference on Information Systems and Technologies, CISTI 2022 - Madrid, Espana
Duración: 22 jun. 202225 jun. 2022

Serie de la publicación

NombreIberian Conference on Information Systems and Technologies, CISTI
Volumen2022-June

Conferencia

Conferencia17th Iberian Conference on Information Systems and Technologies, CISTI 2022
País/TerritorioEspana
CiudadMadrid
Período22/06/2225/06/22

Palabras Clave

  • Supervivencia empresarial
  • Orientación empresarial
  • Conocimiento
  • Micro firmas

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