Resumen
En esta investigación se precisan las semejanzas y diferencias entre
los spots comerciales, sociales y educativos. Se analizan el problema de la eficacia
de los spots y el papel de la creatividad. Además, se plantea la necesidad
de contar con un modelo apropiado de evaluación de spots educativos que
tome en cuenta ciertos principios de la teoría del aprendizaje significativo de
David Ausubel. Finalmente, se diseña y propone un modelo de evaluación
creativa —tipo lista de cotejo— que es sometido a una prueba experimental y
cuyos resultados apoyan el planteamiento.
In this research it’s precise the similarities and differences between a commercial spot, also social and educative. The problem of efficiency of the spot and the role that the creativity took place is analyzed. As well, it proposes the necessity to make a right evaluation model of the educational spots, to take on consideration some principal matters of the learning theory by David Ausubel. Finally, they design and suggest a model of creative evaluation —for example, a checking list— to undergo an experimental test, which there results will support this approach.
In this research it’s precise the similarities and differences between a commercial spot, also social and educative. The problem of efficiency of the spot and the role that the creativity took place is analyzed. As well, it proposes the necessity to make a right evaluation model of the educational spots, to take on consideration some principal matters of the learning theory by David Ausubel. Finally, they design and suggest a model of creative evaluation —for example, a checking list— to undergo an experimental test, which there results will support this approach.
| Título traducido de la contribución | Spots educativos : un modelo de evaluación creativa |
|---|---|
| Idioma original | Inglés estadounidense |
| Publicación | Default journal |
| Estado | Publicada - 1 ene. 2010 |
Categorías Repositorio Ulima
- Ciencias sociales / Educación
Temas Repositorio Ulima
- Aprendizaje
- Educational video
- Learning
- Mass media
- Medios de comunicación-Función educativa-cultural
- Spots publicitarios
- Videos educativos