TY - GEN
T1 - Gender Stereotypes in the Intrinsic Narrative of the Peruvian Competition-Based Reality Shows
AU - Espinoza Robles, Lorena Teresa
AU - Aybar Cabezudo, Oscar Afredo
AU - Gallardo Echenique, Eliana
PY - 2020/3/24
Y1 - 2020/3/24
N2 - This study explore a Peruvian competition-based reality show ``Esto es
Guerra{''} for the period 2016-2017. This nonfiction program broadcast
every weekday evening, being the highest-rated broadcast TV show within
the entertainment genres. We present the results from a descriptive
research about gender stereotypes that are promoted from its TV
personalities and its narrative-format conditions. This research is
positioned in the interpretive paradigm because it describes, through a
qualitative research design, the gender stereotypes that are normalized
in the Peruvian media, starting with the case of the program ``Esto es
guerra{''}. The techniques used to collect information have been
observation and analysis of the shows. The researchers carried out a
mapping of the events led by the participants with the greatest impact
between 2016 and 2017, which includes seasons 11 to 17. Google was
searched in order to detect the most outstanding events in the
development of the characters' stories. The selection criteria were: the
leading role of a woman and high media exposure. The stories of
characters in the programme were analysed in order to recognise the
stereotypes in the actions of the characters. The sample is
non-probability and intentional. This leads to the selection of
information-rich cases to study a phenomenon in depth. It is composed of
the videos of the program that were viewed through a paid subscription
on the digital platform America TvGo. The inclusion of videos was done
by saturation. We conclude that this type of audiovisual content
continues to purvey a relatively devalued view of women where cultural
violence is legitimized and thus rendered acceptable in society. Media
images, especially those provided by reality shows, are only one of the
many influences on how the audience perceive different groups and the
stereotypes people hold about them. Therefore, examining the media's
role in shaping attitudes, beliefs, and stereotypes continues to be a
valuable endeavor. As reality TV characters continue to achieve
increased visibility on major network television programming,
researchers should incorporate qualitative data from the participants'
perspectives to understand the quality of these characterizations, and
not settle for vaguely labeling a characterization as
``stereotypical{''} or ``negative{''}. The study proposes the visibility
of these stereotypes in the teaching staff of audiovisual communication
is an indispensable way to revise audiovisual products and create
awareness in the community. Universities should support the
implementation of plans and programs of action to ensure quality
education and the elimination of gender discrimination and gender
stereotypes in educational curricula and materials, as well as in the
process of education. Therefore, this study contributes to the existing
literature in gender stereotypes on audiovisual formats and teaching
practice in television studies.
AB - This study explore a Peruvian competition-based reality show ``Esto es
Guerra{''} for the period 2016-2017. This nonfiction program broadcast
every weekday evening, being the highest-rated broadcast TV show within
the entertainment genres. We present the results from a descriptive
research about gender stereotypes that are promoted from its TV
personalities and its narrative-format conditions. This research is
positioned in the interpretive paradigm because it describes, through a
qualitative research design, the gender stereotypes that are normalized
in the Peruvian media, starting with the case of the program ``Esto es
guerra{''}. The techniques used to collect information have been
observation and analysis of the shows. The researchers carried out a
mapping of the events led by the participants with the greatest impact
between 2016 and 2017, which includes seasons 11 to 17. Google was
searched in order to detect the most outstanding events in the
development of the characters' stories. The selection criteria were: the
leading role of a woman and high media exposure. The stories of
characters in the programme were analysed in order to recognise the
stereotypes in the actions of the characters. The sample is
non-probability and intentional. This leads to the selection of
information-rich cases to study a phenomenon in depth. It is composed of
the videos of the program that were viewed through a paid subscription
on the digital platform America TvGo. The inclusion of videos was done
by saturation. We conclude that this type of audiovisual content
continues to purvey a relatively devalued view of women where cultural
violence is legitimized and thus rendered acceptable in society. Media
images, especially those provided by reality shows, are only one of the
many influences on how the audience perceive different groups and the
stereotypes people hold about them. Therefore, examining the media's
role in shaping attitudes, beliefs, and stereotypes continues to be a
valuable endeavor. As reality TV characters continue to achieve
increased visibility on major network television programming,
researchers should incorporate qualitative data from the participants'
perspectives to understand the quality of these characterizations, and
not settle for vaguely labeling a characterization as
``stereotypical{''} or ``negative{''}. The study proposes the visibility
of these stereotypes in the teaching staff of audiovisual communication
is an indispensable way to revise audiovisual products and create
awareness in the community. Universities should support the
implementation of plans and programs of action to ensure quality
education and the elimination of gender discrimination and gender
stereotypes in educational curricula and materials, as well as in the
process of education. Therefore, this study contributes to the existing
literature in gender stereotypes on audiovisual formats and teaching
practice in television studies.
UR - https://www.mendeley.com/catalogue/ce30d830-c1e1-3b7d-afb4-32ab40a213f3/
UR - https://www.mendeley.com/catalogue/ce30d830-c1e1-3b7d-afb4-32ab40a213f3/
U2 - 10.21125/inted.2020.1870
DO - 10.21125/inted.2020.1870
M3 - Articulo (Contribución a conferencia)
SN - 978-84-09-17939-8
BT - Gender Stereotypes in the Intrinsic Narrative of the Peruvian Competition-Based Reality Shows
ER -