Identificación de Principales Factores de Caracterización en Jóvenes con Mayor Intención de Comprar Calzado Online

Resultado de la investigación: Capítulo del libro/informe/acta de congresoArticulo (Contribución a conferencia)revisión exhaustiva

Resumen

The study seeks to identify the main factors that contribute to characterize young people in an emerging city like Lima, one of the cities with the lowest online channel penetration in Latin America, intending to buy a physical product online. Surveys were applied and then analyzed using a logistic regression model that resulted in men with a greater experience of use, with a favorable perception of return, and with the possibility of being influenced by other people, have a greater probability of having high intention to buy online a physical product. From all the perceived risks that were originally proposed, the logistical risk (delivery and/or return) and the social risk were those that showed a better behavior to characterize young people with greater probability of buying footwear online.

Título traducido de la contribuciónIdentification of main factors to characterize young people with greatest intention of buying footwear online
Idioma originalEspañol
Título de la publicación alojada26th Americas Conference on Information Systems, AMCIS 2020
EditorialAssociation for Information Systems
ISBN (versión digital)9781733632546
EstadoPublicada - 2020
Evento26th Americas Conference on Information Systems, AMCIS 2020 - Salt Lake City, Virtual, Estados Unidos
Duración: 10 ago 202014 ago 2020

Serie de la publicación

Nombre26th Americas Conference on Information Systems, AMCIS 2020

Conferencia

Conferencia26th Americas Conference on Information Systems, AMCIS 2020
País/TerritorioEstados Unidos
CiudadSalt Lake City, Virtual
Período10/08/2014/08/20

Palabras clave

  • Calzado
  • Compras online
  • Intención de compra
  • Jóvenes
  • Principales factores
  • Riesgos percibidos

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