Resumen
From a semiotic-discursive perspective, we reflect, in this article, on the links between nation and populism in Brazil and Peru. Our hypotheses are: (1) in both countries, the discourse about the nation is related to the rise of a new populist discourse, which nature is not only political, but also mediatic; (2) such populism is grounded on a double discursive function of the nation, which covers, at the same time, the role of “Addresser” (Greimas) and the role of an “empty signifiers” (Laclau); (3) this image of the nation emerge, in Brazil, from the relationships between the football discourse and the political-media discourse and, in Peru, from the relationships between the political-media discourse and the advertising nation-branding discourse of Marca Peru.
Idioma original | Español (Perú) |
---|---|
Páginas (desde-hasta) | 168 |
Número de páginas | 179 |
Publicación | Revista Latinoamericana de Ciencias de la Comunicación |
N.º | 16 |
Estado | Publicada - 2019 |
Palabras Clave
- Populismo
- Futbol
- Marca Peru
- Semiótica-discursiva
- Greimas