Influencers en cuarentena: adaptación de sus contenidos y formatos de producción

Laura Raquel Leon Kanashiro; Julio-Cesar Mateus

doi:10.23919/cisti52073.2021.9476585

Influencers en cuarentena: adaptación de sus contenidos y formatos de producción

Laura Raquel Leon Kanashiro, Julio-Cesar Mateus

Producción científica: Capítulo del libro/informe/acta de congreso › Articulo (Contribución a conferencia) › revisión exhaustiva

1 Cita (Scopus)

Resumen

This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.

Título traducido de la contribución	Influencers in quarantine: Adaptation of their contents and production formats
Idioma original	Español
Título de la publicación alojada	2021 16th Iberian Conference on Information Systems and Technologies (CISTI)
Editores	Alvaro Rocha, Ramiro Goncalves, Francisco Garcia Penalvo, Jose Martins
Lugar de publicación	Portugal
Editorial	IEEE Computer Society
Páginas	1-6
ISBN (versión digital)	9789895465910
ISBN (versión impresa)	9789895465910
DOI	https://doi.org/10.23919/cisti52073.2021.9476585
Estado	Publicada - 23 jun. 2021
Evento	16th Iberian Conference on Information Systems and Technologies, CISTI 2021 - Chaves, Portugal Duración: 23 jun. 2021 → 26 jun. 2021

Serie de la publicación

Nombre	Iberian Conference on Information Systems and Technologies, CISTI
ISSN (versión impresa)	2166-0727
ISSN (versión digital)	2166-0735

Conferencia

Conferencia	16th Iberian Conference on Information Systems and Technologies, CISTI 2021
País/Territorio	Portugal
Ciudad	Chaves
Período	23/06/21 → 26/06/21

Palabras Clave

COVID-19
influencers
instagramers
youtubers

COAR

Artículo de conferencia

Acceder al documento

10.23919/cisti52073.2021.9476585

Otros archivos y enlaces

Youtubers e instagramers: prácticas culturales y ciudadanas de los jóvenes limeños
Mateus, J. & Leon Kanashiro, L. R.
1/03/20 → 1/03/21
Proyecto: Investigación

Citar esto

Leon Kanashiro, L. R., & Mateus, J-C. (2021). Influencers en cuarentena: adaptación de sus contenidos y formatos de producción. En A. Rocha, R. Goncalves, F. G. Penalvo, & J. Martins (Eds.), 2021 16th Iberian Conference on Information Systems and Technologies (CISTI) (pp. 1-6). (Iberian Conference on Information Systems and Technologies, CISTI). IEEE Computer Society. https://doi.org/10.23919/cisti52073.2021.9476585

Leon Kanashiro, Laura Raquel ; Mateus, Julio-Cesar. / Influencers en cuarentena : adaptación de sus contenidos y formatos de producción. 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). editor / Alvaro Rocha ; Ramiro Goncalves ; Francisco Garcia Penalvo ; Jose Martins. Portugal : IEEE Computer Society, 2021. pp. 1-6 (Iberian Conference on Information Systems and Technologies, CISTI).

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abstract = "This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.",

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author = "{Leon Kanashiro}, {Laura Raquel} and Julio-Cesar Mateus",

note = "Publisher Copyright: {\textcopyright} 2021 AISTI.; 16th Iberian Conference on Information Systems and Technologies, CISTI 2021 ; Conference date: 23-06-2021 Through 26-06-2021",

year = "2021",

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Leon Kanashiro, LR & Mateus, J-C 2021, Influencers en cuarentena: adaptación de sus contenidos y formatos de producción. En A Rocha, R Goncalves, FG Penalvo & J Martins (eds.), 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). Iberian Conference on Information Systems and Technologies, CISTI, IEEE Computer Society, Portugal, pp. 1-6, 16th Iberian Conference on Information Systems and Technologies, CISTI 2021, Chaves, Portugal, 23/06/21. https://doi.org/10.23919/cisti52073.2021.9476585

Influencers en cuarentena: adaptación de sus contenidos y formatos de producción. / Leon Kanashiro, Laura Raquel ; Mateus, Julio-Cesar.
2021 16th Iberian Conference on Information Systems and Technologies (CISTI). ed. / Alvaro Rocha; Ramiro Goncalves; Francisco Garcia Penalvo; Jose Martins. Portugal: IEEE Computer Society, 2021. p. 1-6 (Iberian Conference on Information Systems and Technologies, CISTI).

Producción científica: Capítulo del libro/informe/acta de congreso › Articulo (Contribución a conferencia) › revisión exhaustiva

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AU - Mateus, Julio-Cesar

PY - 2021/6/23

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AB - This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.

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KW - youtubers

KW - influencers

KW - youtubers

KW - instagramers

KW - COVID-19

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ER -

Leon Kanashiro LR , Mateus J-C. Influencers en cuarentena: adaptación de sus contenidos y formatos de producción. En Rocha A, Goncalves R, Penalvo FG, Martins J, editores, 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). Portugal: IEEE Computer Society. 2021. p. 1-6. (Iberian Conference on Information Systems and Technologies, CISTI). doi: 10.23919/cisti52073.2021.9476585

Influencers en cuarentena: adaptación de sus contenidos y formatos de producción

Resumen

Serie de la publicación

Conferencia

Palabras Clave

COAR

Acceder al documento

Otros archivos y enlaces

Proyectos

Youtubers e instagramers: prácticas culturales y ciudadanas de los jóvenes limeños

Citar esto