Proyectos por año
Resumen
This paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.
Título traducido de la contribución | Influencers in quarantine: Adaptation of their contents and production formats |
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Idioma original | Español |
Título de la publicación alojada | 2021 16th Iberian Conference on Information Systems and Technologies (CISTI) |
Editores | Alvaro Rocha, Ramiro Goncalves, Francisco Garcia Penalvo, Jose Martins |
Lugar de publicación | Portugal |
Editorial | IEEE Computer Society |
Páginas | 1-6 |
ISBN (versión digital) | 9789895465910 |
ISBN (versión impresa) | 9789895465910 |
DOI | |
Estado | Publicada - 23 jun. 2021 |
Evento | 16th Iberian Conference on Information Systems and Technologies, CISTI 2021 - Chaves, Portugal Duración: 23 jun. 2021 → 26 jun. 2021 |
Serie de la publicación
Nombre | Iberian Conference on Information Systems and Technologies, CISTI |
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ISSN (versión impresa) | 2166-0727 |
ISSN (versión digital) | 2166-0735 |
Conferencia
Conferencia | 16th Iberian Conference on Information Systems and Technologies, CISTI 2021 |
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País/Territorio | Portugal |
Ciudad | Chaves |
Período | 23/06/21 → 26/06/21 |
Palabras Clave
- COVID-19
- influencers
- instagramers
- youtubers
COAR
- Artículo de conferencia
Proyectos
- 1 Terminado
-
Youtubers e instagramers: prácticas culturales y ciudadanas de los jóvenes limeños
Mateus, J. & Leon Kanashiro, L. R.
1/03/20 → 1/03/21
Proyecto: Investigación